Written by the founding father of media studies, this book offers a unique analysis of the dynamics and wider implications of communications inequality.

In combining a critical, philosophical approach with an expertly selected body of practical examples, this landmark text provides both the intellectual understanding and the technical skills required to produce sophisticated, robust literature reviews of the very highest standard.

This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.

In our Never Normal world, the pace of change is not just rapid; it's relentless, transforming our reality into a landscape that is perpetually unfamiliar and where the only constant is change itself. This is a book about that state of continuous evolution, about a world where traditional norms and mechanisms have dissolved, and new ones are yet to be universally acknowledged. From strategy, technology, culture, innovation and risk, to courage, and personal growth: Peter's book examines all o...

"Offers straightforward, practical answers when you need fast results. By working through the book's 22 lessons of 10 minutes or less, you'll learn what you need to know to take advantage of the SQL language. Lessons cover IBM DB2, Microsoft SQL Server and SQL Server Express, MariaDB, MySQL, Oracle and Oracle express, PostgreSQL, and SQLite."--

Translation of the author's Business plan op 1 A4.

Analyse and address organisational challenges using real world examples Service Operations Management, 5th Edition, by Robert Johnston et al. is a market-leading text on service operations management and provides a clear understanding of how service performance can be improved in organisations. This textbook applies underlying theories to the real world challenges faced by service operations managers on a daily basis, by providing a diverse range of examples and illustrations. Each chapter p...

Now in its 8th edition, the philosophy at the heart of Bob de Wit’s landmark text Strategy is that an understanding of the topic can only be gained by exposure to the different perspectives in the field. Recognizing that there is no simple answer to the question of ‘what is strategy’, the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing th...

Bestselling text Principles of Trauma Therapy: A Guide to Symptoms, Evaluation, and Treatment, Third Edition covers the modern treatment of psychological trauma that is both comprehensive in scope yet highly practical in application.