The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption.

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This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

Teaches everything about industrial microbiology - from the fundamentals to the current state of the art to future prospects

This book brings together the insight and expertise of leading researchers and professionals from across the field of industrial microbiology to give students a handy, practice-oriented text that showcases the industry and the future potential of microbes for industrial processes. After a brief introduction to the technology of microbial processes, the twelve m...

CALCULUS: EARLY TRANSCENDENTALS, Metric, 9th Edition provides you with the strongest foundation for a STEM future. James Stewart's Calculus, Metric series is the top-seller in the world because of its problem-solving focus, mathematical precision and accuracy, and outstanding examples and problem sets. Selected and mentored by Stewart, coauthors Daniel Clegg and Saleem Watson continue his legacy, and their careful refinements retain Stewart's clarity of exposition and make the 9th Edition an ...

Well organized and easy to read, Clinical Procedures in Primary Eye Care, 5th Edition, takes an accessible, step-by-step approach to describing the commonly used primary care procedures that facilitate accurate diagnosis and effective patient management. This practical, clinically-focused text offers succinct descriptions of today's most frequently encountered optometric techniques supported by research-based evidence. You'll find essential instructions for mastering the procedures you need t...

"In this book, Taylor and Lybbert have succeeded in producing an advanced undergraduate and masters textbook for our time. They manage to marry classical development economics--with its emphasis on structural transformation and international trade--with the more recent focus on poverty alleviation through microinterventions and improved public good delivery. The book covers a lot of ground in a concise, coherent, and elegant way. It provides a good platform from which to inspire young people ...

This engaging guide will equip students who are non-native speakers of English with the tools and confidence to respond effectively and appropriately to written assignments at university.

Taking an interdisciplinary approach, this seventh edition explores the ethical challenges of leadership, helping the reader make ethical decisions, lead with integrity and create an ethical culture.