Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...

Hulpverleners komen in hun praktijk steeds vaker in aanraking met cliënten met een van hen verschillende culturele achtergrond. Dat geeft regelmatig aanleiding tot misverstanden, onduidelijkheden, onbegrip en zelfs wederzijdse ergernis. Een hulpverleningsrelatie tussen partijen die leven, denken en ervaren in verschillende culturele werelden blijft immers vaak een niet te onderschatten uitdaging. Cultuursensitief werken is een methode die deze culturele tegenstellingen probeert te overstijge...

Separation processes on an industrial scale account for well over half of the capital and operating costs in the chemical industry. Knowledge of these processes is key for every student of chemical or process engineering. This book is ideally suited to university teaching, thanks to its wealth of exercises and solutions. The second edition boasts an even greater number of applied examples and case studies as well as references for further reading.

Plastics: Microstructure and Applications is a key text for senior students studying the science and engineering of plastics materials (or polymers) and will serve as a valuable introduction to the fundamentals of polymer properties for those new to the field. Starting from microstructure and physical properties, the book covers the mechanical, chemical, transport and electrical properties of plastics materials and also deals in detail with wider issues that today's engineers and materials sc...

Now revised and containing three new chapters, this book provides an accessible introduction to the fundamental problems in the theory of knowledge. Written primarily for students taking a first course in epistemology, it will be of interest to anyone wanting to know more about this important area of philosophy.

Das Floor Plan Manual ist die aktualisierte Neuauflage der vergriffenen Grundrissfibel Wohnbauten und dokumentiert 66 Wohnbauwettbewerbe von 2003 bis 2020. Nicht nur die typischen Grundrisse aller Siegerprojekte werden im Floor Plan Manual abgedeckt, sondern auch das breite Spektrum neuer Grundrisstypen, bei denen bewährte Raumorganisationen hinterfragt und weiterentwickelt oder unkonventionelle Konzepte ausgeheckt und überprüft wurden. Die ehemalige Grundrissfibel Wohnbauten stellt 600 Gr...

The most contemporary and relevant introduction to the field, Cultural Psychology Fourth Edition, is unmatched in both its presentation of current, global experimental research and its focus on helping students to think like cultural psychologists.

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry.

Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-bo...

Dit boek kan als toevoeging gebruikt worden bij het boek Biology van Pearson.