For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success.

With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and sta...

The aim of this leading textbook is to provide a thorough understanding of the theories, approaches and practice of organisational change. It critically examines the approaches to change that are on offer, indicates their usefulness and drawbacks and sets them within the broad context of organisational life through the use of real-life examples.

Given the global nature of business today and the increasing diversity within the workforce of so many industries and organisations, a cross-cultural component in management education and training has become essential. This is the case for every type of business education, whether it be for aspiring graduates at the start of their careers or senior managers wishing to increase their effectiveness or employability in the international market. The 4th edition of Understanding Cross-Cultural Man...

For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.

The 9th Edition presents more information than ever on the core issues ever...

Now in its seventh edition, Consumer Behaviour: A European Perspective provides themost comprehensive, lively and engaging introduction to the behaviour of consumers inEurope and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making itideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitionersin many ways: Marketing opportunity, Mar...

Understanding Statistics in Psychology with SPSS, eighth edition, offers students a trusted, straightforward, and engaging way of learning to do statistical analyses confidently using SPSS. Comprehensive and practical, the text is organised into short accessible chapters, making it the ideal text for undergraduate psychology students needing to get to grips with statistics in class or independently. Clear diagrams and full colour screenshots from SPSS make the text suitable for beginners whil...

The sixth edition of this best-selling dictionary ensures students produce more accurate English both in writing and speaking with 230,000 words, phrases and meanings. Now with expanded Grammar information, students get extra help with grammar patterns and using the correct tenses. The integrated Collocations Dictionary shows learners which words to use together, while the integrated Thesaurus helps them to expand their vocabulary. Register Notes focus on the differences between spoken and wr...

CompTIA Network+ N10-008 Cert Guide contains proven study features that enable students to succeed on the exam the first time. Best-selling author and expert instructor Anthony Sequeira shares preparation hints and test-taking tips, helping students identify areas of weakness and improve both their conceptual knowledge and hands-on skills.

?A critical introduction to Organisation Theory that you can understand, apply and enjoy!? This book addresses fundamental questions such as what is organisation theory and why does it matter. It explores the historical development of organization theory from its origins right up to present-day debates. It asks what challenges it presents to contemporary organisations, and explores the solutions it can provide. Organization Theory brings a fresh approach to long-standing questions and is aime...

For undergraduate database management courses. Get Students Straight to the Point of Database ProcessingDatabase Processing: Fundamentals, Design, and Implementation reflects a new teaching and professional workplace environment and method that gets students straight to the point with its thorough and modern presentation of database processing fundamentals. The Fourteenth Edition has been thoroughly updated to reflect the latest software.