From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

In this new edition of A Short History of the Middle Ages, Barbara H. Rosenwein offers a panoramic view of the medieval world from Iceland to China and from Sweden to West Africa. Yet the book never loses sight of the main contours of the period (c.300 to c.1500) or of the fate of the heirs of the Roman Empire.

Its lively and informative narrative covers the major events, political and religious movements, men and women, saints and sinners, economic and cultural changes, ideals, fears, and fa...

The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of 'Theory' and 'Cases', it presents cases from sports as well as non-sports events, in addition to general principles regarding ownership and governance based on historical, legal and managerial considerations. Ownership and Governance of International Events explores these events as global common goods owned by communities of participants, be they athletes, spectators...

Wilkins' Clinical Practice of the Dental Hygienist, Fourteenth Edition progresses through crucial topics in dental hygiene in a straightforward format to ensure students develop the knowledge and skills they need for successful, evidence-based practice in today's rapidly changing oral health care environment. This cornerstone text, used in almost every dental hygiene education program in the country, has been meticulously updated by previous co-authors, Linda Boyd, and Lisa Mallonee to even b...

For more than seventy-five years,Grant's Atlas of Anatomyhas maintained a tradition of excellence while continually adapting to meet the needs of each generation of students. The updated fifteenth edition is a visually stunning reference that delivers the accuracy, pedagogy, and clinical relevance expected of this classic atlas, with new and enhanced features that make it even more practical and user-friendly.

Illustrations drawn from real specimens, presented in surface-to-deep ...

‘The most important work of contemporary reporting I have ever read’ SALLY ROONEY The treatment of refugees has become one of the most devastating human rights disasters in our history. In this book, award-winning journalist Sally Hayden unfolds a staggering investigation into the migrant crisis across North Africa. This book follows the experiences of refugees, telling a range of shocking and eye-opening human stories.

But it also surveys the bigger picture: the negligence of NGOs and co...

Greek philosophers were among the first to contemplate how the world outside of us is represented inside of us. Henley's HERGENHAHN'S AN INTRODUCTION TO THE HISTORY OF PSYCHOLOGY, 9th Edition, examines the philosophical questions about the influence of nature and nurture -- experience and environment -- and the nature and existence of the human mind and brain. It explains that most of the "big questions" that still concern psychologists today are manifestations of themes that have recurred fo...

Integrated Principles of Zoology is considered the standard by which other texts are measured. With its comprehensive coverage of biological and zoological principles, mechanisms of evolution, diversity, physiology, and ecology, organized into five parts for easy access, this text is suitable for one- or two-semester introductory courses.