Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases and end-of...

This very successful textbook explores change and how it relates to the complexities of organizational life, and puts an emphasis on applying the theory to practice. Now significantly updated and in its 6th edition, Organizational Change reflects a rapidly changing world and considers 'how change has changed'. The book is structured in three parts.

The first part considers the causes and nature of change. Part two opens up the organization to expand on issues of structuring for change, the cu...

For anyone who wants to communicate effectively in business,this is your complete reference guide for any form of written communication. Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action.

The gold standard text for helping students visualize and understand geologic processes makes hands-on and real-world exploration easier and more impactful than ever, in any course setting. New 3D specimen and digital elevation models, with corresponding Smartwork exercises, allow students to examine specimens and sites as if they were in the field or lab. And new highly visual "Practice What You Know" and "What Can You See?" activities at the end of each chapter and in Smartwork help student...

Improve your understanding of the cardiopulmonary system with Essentials of Cardiopulmonary Physical Therapy, 5th Edition. Based on American Physical Therapy Association best practices, this new edition provides comprehensive coverage of anatomy, physiology, and cardiopulmonary assessment, along with new chapters on the growing topics of the management of cardiovascular disease in women and pulmonary vascular disease. Using a practical approach, expert author Ellen Hillegass also discusses pa...

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.

Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made general...

Intermediate-Advanced user level

Using vignettes focused on engagement, leadership, implementation frameworks, and collaborative learning, the authors demonstrate how to uncover and remedy inequities.

Attitudes towards spoken, signed, and written language are of significant interest to researchers in sociolinguistics, applied linguistics, communication studies, and social psychology. This is the first interdisciplinary guide to traditional and cutting-edge methods for the investigation of language attitudes. Written by experts in the field, it provides an introduction to attitude theory, helps readers choose an appropriate method, and guides through research planning and design, data colle...

**A FINANCIAL TIMES, GUARDIAN AND OBSERVER BOOK OF THE YEAR**

Battling an overfilled inbox?

Your ever-lengthening to-do lists?

Struggling against distraction?

What if you tried to stop doing everything, so you could finally get round to what counts?

If you live to 80, you'll have barely more than four thousand weeks on earth. How will you decide how to spend them?

Rejecting the futile modern obsession with 'getting everything done,' Four Thousand Weeks introduces readers to tools for construc...