Thoroughly updated for its third edition with the latest research in the field, this innovative text delivers an apt and comprehensive introduction to the rich and complex world of animal behaviour and cognition. Discover pivotal case studies and experiments that have irrevocably shaped how we view the psychological and social lives of animals and discover such key cognitive topics as memory, communication and sensory perception. Projecting an insightful scope into the cognitive world of anim...

Optimize your outcomes. With McConnell/Brue/Flynn, improving outcomes has never been simpler. If given the chance to work harder or smarter, which would you choose? This product's modern approach makes learning and applying economics easier for instructors and students alike.

From real-life examples to cutting-edge learning resources, McConnell offers a student-centered learning environment that presents the subject matter in new and engaging ways. For instructors, a fully supportive teaching...

This beloved and market-leading Operations Management book has been completely updated in the 14th edition and provides a clear presentation of the field of Operations Management with current real-world examples and thoughtful student pedagogy. The comprehensive breadth of content is presented in more modular flexible chapters, so it may be used for different course levels ranging from undergrad to executive education. That flexibility allows for the choice of more or less quantitative materi...

The Film Experience offers a comprehensive introduction to the art, language, industry, culture, and experience of the movies -with new digital tools to bring that experience to life and help students master course material.

Look at your data. Now available with Macmillan's online learning platform Achieve, The Practice of Statistics for Business and Economics (PSBE) helps students develop a working knowledge of data production and interpretation in a business and economics context, giving them the practical tools they need to make data-informed, real-world business decisions from the first day of class. Achieve for The Practice of Statistics for Business and Economics connects the problem-solving approach and re...

Thoughtfully curated by bestselling author and blogger Alistair Bryce-Clegg, this beautiful Pinterest-worthy book is brimming with 365 days worth of inspiration for early years practitioners. .

Covering the what, why and how in easily accessible language, this book explores the common challenges faced by nursing students on placement and gives practical advice on how to overcome them. Updated to the latest NMC standards and written by a team of experienced lecturers and nurses.

Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensively updated and substantially reorganized, this third edition reflects the evolution of the field with modern applications across a wide range of media channels. The book’s topics align with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA).

The author team brings together si...

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...

Cynthia Freeland explains why innovation and controversy are valued in the arts, weaving together philosophy, art theory, and many engrossing examples. She discusses blood, beauty, culture, money, sex, web sites, and research on the brain's role in perceiving art. This clear, lively book will engage the public, introductory students, and teachers in the arts.