This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

This bestselling textbook offers an accessible introduction to the application of cognitive psychology, looking at how the findings of cognitive psychologists have been put to use in real life.

Game Design Workshop puts you to work prototyping, playtesting, and revising your own games with time-tested methods and tools. These skills will provide the foundation for your career in any facet of the game industry including design, producing, programming, and visual design.

We are frequently confronted with arguments. Arguments are attempts to persuade us - to influence our beliefs and actions - by giving us reasons to believe this or that. Critical Thinking: A Concise Guide will equip students with the concepts and techniques used in the identification, analysis and assessment of arguments whatever the subject matter or context.

Through precise and accessible discussion, this book provides the tools to become a successful critical thinker, one who can act and b...

For the first time available in paperback, this classic anthology provides readers with important literary works composed during the Middle English period (1100-1500) in England, Scotland, and Ireland. The editors provide glosses for all unfamiliar words and obscure phrases and every selection refers to at least one definitive edition where details of recent scholarship can be found. Modern punctuation and capitalization are used throughout and variant spellings are kept to a minimum to avoid...

Links have been established between the study of death assemblages by archaeologists and paleontologists and the application of physical anthropology concepts to the medicolegal investigation of death. This title explains these links. It covers such topics as archaeological methods and techniques and chemical aspects of decomposition.

This updated edition of a best-selling classic shows you how to structure your visuals as carefully as a writer structures a story or composers structure their music. The Visual Story teaches you how to design and control the structure of your production using the basic visual components of space, line, shape, tone, color, movement, and rhythm. You can use these components to effectively convey moods and emotions, create a visual style, and utilize the important relationship between the visua...

The challenges of teaching a successful introductory sociology course today demand materials from a publisher very different from the norm. Texts that are organized the way the discipline structures itself intellectually no longer connect with the majority of student learners. This is not an issue of pandering to students or otherwise seeking the lowest common denominator.

On the contrary, it is a question of again making the practice of sociological thinking meaningful, rigorous, and relevan...

The new and updated seventh edition of Political Geography once again shows itself fit to tackle a frequently and rapidly changing geopolitical landscape. It retains the intellectual clarity, rigour and vision of previous editions based upon its world-systems approach, and is complemented by the perspective of feminist geography. The book successfully integrates the complexity of individuals with the complexity of the world-economy by merging the compatible, but different, research agendas of...

Previous editions of this popular textbook offered an accessible and practical introduction to numerical analysis. An Introduction to Numerical Methods: A MATLAB (R) Approach, Fourth Edition continues to present a wide range of useful and important algorithms for scientific and engineering applications. The authors use MATLAB to illustrate each numerical method, providing full details of the computed results so that the main steps are easily visualized and interpreted.

This edition also inclu...