Grounded in multimodal theory and supported by practice in the classroom, this guide helps students make decisions about content across a range of modes, genres, and media from words to images to movement.

The author's goal for the book is that it's clearly written, could be read by a calculus student and would motivate them to engage in the material and learn more. Moreover, to create a text in which exposition, graphics, and layout would work together to enhance all facets of a student's calculus experience. They paid special attention to certain aspects of the text:1.

Clear, accessible exposition that anticipates and addresses student difficulties.2. Layout and figures that communicate the f...

What better way to learn research methods than through fascinating studies?

Discovering the Scientist Within: Research Methods in Psychology is the only book on the market that teaches students about research methods using a complete study in each chapter. Authored by renowned teachers Gary W. Lewandowski, Jr., Natalie J. Ciarocco, and David B. Strohmetz, each design-focused chapter asks students to consider an interesting research scenario and then walks them through each step of the studyâ€...

Signature storytelling reveals how economics plays out in our world.

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, there is no one more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this best-selling introductory textbook, Krugman and Wells’ signature storytelling style and uncanny eye for revealing examples help readers understand how economic concepts play out in our wo...

Prompting students to question how they encounter biology in their daily lives.

Available for the first time with Achieve, What is Life? teaches students to ask the questions they need to understand how biology plays out in their daily lives. The rigorously updated fifth edition brings forward the features that made the book a classroom favorite (chapters anchored to intriguing questions about life, spectacular original illustrations, innovative learning tools) with a more focused and flexibl...

Reach New Heights with the Best AP® Macroeconomics Textbook

AP® Macroeconomics courses are challenging. Written specifically for AP® students and teachers by AP® Econ experts Margaret Ray and David Anderson, Krugman’s Macroeconomics for the AP® Course, 4th Edition provides all the support you need to reach the summit and to succeed on the exams. Meticulously revised to mirror the Course Framework, this textbook features 6 Macroeconomics units organized to cover the topics in the same s...

The best tool for practicing language awareness

The best tool for practicing language awareness. The Everyday Writer with Exercises is an open invitation to develop awareness about the language we choose and use to write about topics we care about. Andrea Lunsford, with new contributing authors, offers a student-friendly companion that builds the skills, habits, and strategies college writers need to make decisions—to make something happen in the world—every day. They invite us to learn, ...

Introduce the work of clinical psychologists whilst remaining mindful client experience.

This is the ideal textbook for introducing undergraduates to Clinical Psychology. Focussed on the field’s professional issues and ethics, research methods, and evidence-based approaches to assessment.and intervention this title provides a comprehensive foundation for students. It does this with the critical backdrop of cultural sensitivity and a life-span perspective ensuring diversity of content and ex...

In a world still suffering from the COVID-19 pandemic, immunology, infectious disease testing, and vaccine development have never been more relevant to the public discourse. This COVID-19 and Digital Update of Kuby Immunology adds COVID-19-relevant content through the text and support in Achieve, Macmillan’s next-generation online learning system.

Achieve offers powerful multimedia assets, active learning activities, and assessment tools to support immunology students and instructors.

Written for a first course in sedimentary geology or sedimentary rocks and stratigraphy (with only an introductory geology/physical geology course as a prerequisite), Prothero and Schwab shows students how sedimentary strata serves geologists as a continuous record of Earth's history. The authors' conversational style, and focus on the important concepts make the book highly accessible to an undergraduate audience.