Most design and business decisions are based on some combination of personal preferences, fear, and wishful thinking instead of sound evidence. Most design research is ineffective because it isn't asking or answering the right questions.

Just Enough Research is here to help.

Whether you're just starting out in your design career, in the middle of a whole mess of product decisions, or trying to help your colleagues get over their fear of admitting ignorance, there is something in this book f...

Over 1600 code examples show how complex problems can be decomposed and solved using just a few simple lines of code. This edition is based on MATLAB® and a number of MathWorks® toolboxes. The code can also be the starting point for new work, for practitioners, students, or researchers, by writing programs based on toolbox functions.

Food Microbiology Fifth Edition Since its introduction in 1997, the purpose of Food Microbiology: Fundamentals and Frontiers has been to serve as an advanced reference that explores the breadth and depth of food microbiology. Thoroughly updated, the new Fifth Edition adds coverage of the ever-expanding tool chest of new and extraordinary molecular methods to address many of the roles that microorganisms play in the production, preservation, and safety of foods. Sections in this valuable refer...

This textbook introduces readers to the innovative field of human factors psychology, offering real-world examples illustrating how experimental findings are used to improve the design of tools and environments used daily. This edition provides updated text, examples, pedagogical boxes, references, and an expanded instructor’s manual.

For a first course in Materials Sciences and Engineering taught in the departments of materials science, mechanical, civil and general engineering.

Introduction to Materials Science for Engineers

provides balanced, current treatment of the full spectrum of engineering materials, covering all the physical properties, applications and relevant properties associated with engineering materials. It explores all of the major categories of materials while also offering detailed examinations of a w...

Colin Baird and Michael Cann's acclaimed textbook helps students explore chemical processes and properties underlying environmental issues they hear about and discuss every day. A textbook that stands out from others looking at environmental chemistry as it makes these environmental problems accessible to students.