Marketing: An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from Europe, the Middle East and Asia. How will you learn about marketing?You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring ...

For courses in Control Theory. Progressively develop students' problem-solving skills through an integrated design and analysis approach to real-world engineering problems Modern Control Systems presents the structure of feedback control theory and provides a sequence of exciting discoveries as students proceed through the text and problems. Written to be equally useful for all engineering disciplines, this text is organised around the concepts of control systems theory in the context of freq...

Fully updated to reflect changes in policy, practice, economics and culture, the third edition of this well-respected guide offers an invaluable, authoritative and concise introduction to community development.

The perfect companion to help you crack some of secondary science's most challenging concepts in your teaching.

'An urgent read … Karl Popper for the 21st century' Robert Phillips, former CEO, Edelman EMEA and author of Trust me, PR is Dead 'Heffernan is ... a deft storyteller. Uncharted is ... wise and appealingly human' Tim Harford, Financial TimesHow can we think about the future? What do we need to do – and who do we need to be? In her bold and invigorating new book, distinguished businesswoman and author Margaret Heffernan explores the people and organisations who aren’t daunted by uncertai...

Guiding you through how to plan your research project, this Little Quick Fix covers everything from how to get started and the stages of research, to avoiding procrastination and staying on track.

An essential guide to wellbeing in education for all school staff from leaders to classroom teachers.

Data Science for Business with R focuses on the concepts foundational for students starting a business analytics or data science course. The book features running case using an airline business's customer survey dataset to illustrate how to turn data in business decisions. The text also features full integration of R and RStudio software.