Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audien...

A principles-­level introduction that’s accessible to students of all majors, International Economics uses real-life applications to cover both the macro and micro components of international economics. The text illuminates economic institutions and policies, as well as recent developments in the global economy, without requiring the use of higher-­level math.

The 8th Edition includes a number of enhancements, such as updated tables and graphs, new case studies and revised discussion of r...

A personal code for happier, more fulfilling relationships.

Strong, loving relationships are what life is all about. And some people are really good at them. They find a partner who makes them happy and they know instinctively how to handle tricky times while keeping things fresh and rewarding.

They have partnerships that stand the test of time and they make it look effortless. Is there something these people know that we don't? Is it something we can all benefit from? The answer is a resound...

Multinational Business Finance trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager is to make financial decisions that increase a firm's value, the authors have embedded real-world mini-cases throughout, applying chapter concepts to the types of situations managers of real multinational firms encounter. The 16th Edition attempts to capture the rapid evolution of our global marketpl...

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-a...

For all courses in quality management, quality engineering, quality technology, and continuous process improvement, in universities, colleges, community colleges, and corporate environments. This practical, student-focused text shows how to focus all of an organization's resources on continuous and simultaneous improvement of quality and productivity - thereby continually improving both performance and competitiveness. It coherently addresses all elements of quality management, including Lean...

Information Security: Principles and Practices, Second Edition Everything You Need to Know About Modern Computer Security, in One Book Clearly explains all facets of information security in all 10 domains of the latest Information Security Common Body of Knowledge [(ISC) CBK]. Thoroughly updated for today's challenges, technologies, procedures, and best practices. The perfect resource for anyone pursuing an IT security career.

Fully updated for the newest technologies and best practices, Info...

Something new has come that will change the way your students learn, practice and remember grammar. Step 1: take the diagnostic test Step 2: study the grammar in the book and online Step 3: do more practice online Step 4: take the progress test Step 5: need more practice? Go online and do the mobile exercises Step 6: take the exit test to see how much you have learnt With its learning hints and tips, immediate feedback, automatic grading, and grammar tutor videos, this course is ideal for sel...

This custom edition has been created to enhance your studies. Featuring Pearson content and resources from established authors, plus current case studies and articles, Pearson is devoted to helping your learning. Strengthen your academic skills and take your first step toward professional aspirations now!