A market-leading text, Microeconomics presents economic theory in the context of real, data-driven examples, and then helps you develop your intuition through hallmark Solved Problems. The text places emphasis on modern theories, such as industrial organization theory, game theory, and transaction cost theory, which are useful in analyzing actual markets. At the same time, a step-by-step problem-based learning approach demonstrates how to use microeconomic theory to solve business problems an...

Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it.

From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. Strategy ...

Now students can learn Microsoft Project efficiently and painlessly!

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This title is split into three parts. The first part deals with the basics of meeting and greeting communications, the second looks at problem solving and verbal communications. Finally part three deals with team work, and managing your boss, your customers and yourself.

An enthusiastic and practical approach to language learning. A riveting and valuable combination of David Crystal's language expertise and Geoff Barton's sound, practical classroom experience. Essential reference for every student working towards GCSE and Standard Grade.

For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

The 3rd European Edition presents more infor...

Human Resource Management, 11th Edition, by Torrington, Hall, Taylor and Atkinson is praised for its comprehensive scope of topics, coverage of important HRM issues and succinctness. It is a great introduction to human resources for students pursuing undergraduate business and management courses, as well as those on CIPD accredited courses. Human resource management helps those aspiring to or working in HR or management roles.

The eleventh edition has been thoroughly updated with the economic...

For courses in General, Organic, and Biological Chemistry General, Organic, and Biological Chemistry: Structures of Life engages students by helping them see the connections between chemistry, the world around them, and future health-related careers. Known for its friendly writing style, student focus, robust problem-solving pedagogy, and engaging health-related applications, the text prepares students for their careers. The text breaks chemical concepts and problem solving into clear, manage...