A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success...

For courses in Human Physiology. This package includes Pearson Mastering A&P. Move beyond memorization: Prepare students for tomorrow's challengesHuman Physiology: An Integrated Approach is the #1 best-selling 1-semester human physiology text world-wide.

The 8th Edition engages students in developing a deeper understanding of human physiology by guiding them to think critically and equipping them to solve real-world problems. Updates, such as new Try It activities and detailed teaching sugges...

"This book provides a wise and engaging how-to guide that meets the central challenge of policy analysis: combining scientific evidence and social goals to craft practical, real-world solutions." -Thomas S. Dee, Barnett Family Professor of Education, Stanford University

The definitive textbook on the chemical analysis of pharmaceutical drugs ­– fully revised and updated Introduction to Pharmaceutical Analytical Chemistry enables students to gain fundamental knowledge of the vital concepts, techniques and applications of the chemical analysis of pharmaceutical ingredients, final pharmaceutical products and drug substances in biological fluids. A unique emphasis on pharmaceutical laboratory practices, such as sample preparation and separation techniques, p...

Cambridge Business qualifications are internationally recognised business qualifications which demonstrate an ability to use English in professional contexts. As a Cambridge English examination, it is used as a suitable entry requirement by academic institutions and for recruitment by international companies. Cambridge English Qualifications are designed so that each exam builds on the skills developed at the previous level.

Now in a new edition, Success with Business (formerly Success with B...

Distinctive in its application as a foundational theory in the field of art therapy, this up-to-date second edition demonstrates how the Expressive Therapies Continuum provides a framework for the organization of assessment information, the formulation of treatment goals, and the planning of art therapy interventions.

Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...

Success With Business B2 Vantage Workbook

Beginning Ubuntu LTS Server Administration, Second Edition is the touchstone companion book for anyone implementing Ubuntu LTS Server. Author Sander van Vugt introduces the most recent server edition of Ubuntu Linux, the most popular Linux distribution, to power users, system administrators, and programmers and demonstrates the power and flexibility that the Hardy-Heron Ubuntu Server Long Term Support Edition offers for small networks and corporate systems alike. This book covers:Installing a...

Fully revised and updated, this second edition of Water Ethics continues to consolidate water ethics as a key dimension of water-related decisions. The book introduces the idea that ethics are an intrinsic dimension of any water policy, program, or practice, and that understanding what ethics are being acted out in water policies is fundamental to an understanding of water resource management. Alongside updated references and the introduction of discussion questions and recommended further re...