This book describes the framework of the next generation of Business Information Services Library, BiSL®. BiSL Next is a public domain standard for business information management with guiding principles, good practices and practical templates. It offers guidance for digitally engaged business leaders and those who collaborate with them, with the ultimate goal to improve business performance through better use of information and technology.

Twelve elements - four drivers, four domains and fo...

This book is an introduction to Intercultural Communication (IC) that takes into account the much neglected dynamic paradigm of culture in the literature. It posits that culture is not static, context is the driving force for change, and individuals can develop a multicultural mind.

It is also the first IC textbook in the field that incorporates insight from evolutionary biology and the newly emerging discipline of cultural

neurosciences. Such an interdisciplinary approach provides readers wi...

Only a small percentage of PhD students manage to complete their PhD thesis on time. How can you plan the PhD program in such a way that you do finish within the set time period?

Project Management for PhDs shows you that you can plan a PhD program, no matter how complex and unique it is, as a project. The writing process receives special attention as it has been proven to be one of the most important factors in delayed PhD progress. This book offers a practical step-by-step plan. Using the a...

At the crossroads of philosophy, artistic practice, and art history.Though Gilles Deleuze and Felix Guattari were not strictly art historians, they reinvigorated ontological and formal approaches to art, and simultaneously borrowed art historical concepts for their own philosophical work. They were dedicated modernists, inspired by the German school of expressionist art historians such as Riegl, Wölfflin, and Worringer and the great modernist art critics such as Rosenberg, Steinberg, Greenbe...

A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives.

The second edition features ...

Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences.The book offers the tools and exercises to build your own brand and offers a rich array of tips fro...

ArchiMate®, an Open Group Standard, is an open and independent modeling language for Enterprise Architecture that is supported by different tool vendors and consulting firms. The ArchiMate language enables Enterprise Architects to describe, analyze, and visualize the relationships among architecture domains in an unambiguous way.

This Pocket Guide is based on the ArchiMate® 3.0.1 Specification. It gives a concise introduction to the ArchiMate language. What's more, it's authoritative with m...

Interdisciplinary education has been identified by many educational organisations in Europe and the United States as important for what lies ahead, and it has become a buzzword in some debates about educating for the future. Now, more than ever, higher education is challenged to educate students to see beyond the limits of their own discipline and to come up with innovative integrated solutions for our global challenges. But how do you define interdisciplinarity? How do you measure whether a ...

Five to ten years form now the majority of all advertising, including TV, radio, print, and outdoor advertising, will be bought through digitla automated trading systems. Imagine a world where people only watch ads they want to watch at moments that suit them, rather than ads we want them to watch at moments that suit us. How would your brand and advertising strategy change? Which of the things you do now would no longer work? Which assets and skills do you lack? Would your job still exist? A...

A smart and witty guide to all you want to know about human genetics.

Human genetics is not the playground of science alone. Genetics concerns all of us, for we all have DNA, genes, genomes, and chromosomes. Our genes determine partly our appearance and our behaviour, our talents and our health risks.

The authors of 'The Human Recipe' use humour to explain what we understand about human genetics. With anecdotes and topical examples, they demonstrate how genetics affects our everyday lives. Wh...