Learning Teaching wurde in der dritten Ausgabe komplett überarbeitet und aktualisiert. Aktuelle methodisch-didaktische Entwicklungen und Trends im Bereich English as a Foreign Language wurden dabei berücksichtigt. Auch der Einsatz moderner technischer Hilfsmittel im Unterricht wie PCs, Interactive Whiteboards und virtuelles Lernen wird erläutert. Neu eingefügte Abschnitte behandeln die Themen CLIL, junge Lerner und die Vorbereitung auf die Cambridge ESOL-Prüfungen.

Ganz neu ist eine inte...

Helps students understand how essential statistical skills apply to analysis across life science fields.

Now available with Macmillan’s ground-breaking online learning platform Achieve, The Practice of Statistics in the Life Sciences gives biology students an introduction to statistical practice all their own. It covers essential statistical topics with examples and exercises drawn from across the life sciences, including the fields of nursing, public health, and allied health.

Achieve for ...

Praised for its easy-to-read narrative and attention to the lives of ordinary people, A History of Western Society Since 1300, Fourteenth Edition, includes even more tools to engage students and save instructors time. A signature focus on social and cultural history helps students engage with and think critically about the past. Achieve, a powerful course platform, combines the full e-textbook with a wealth of additional primary sources, tutorials, activities, and assessments that guide stude...

Digital innovation, trusted authorship and the latest research gives biochemistry students all they need to succeed.

Biochemistry 10e with Achieve builds on over four decades of exceptional writing, clear graphics, coverage of the latest research technique, and its signature emphasis on physiological and medical relevance with new emphasis on the importance of diversity and team work and a focus on problem-solving techniques and skills.

With a new and updated suite of online resources, includ...

A History of World Societies, Twelfth Edition, provides a regional approach to global history that is easily understood and presented in straightforward sections. With a focus on social history, students see how the stories of individuals affected the arc of global history. This book is also enhanced by LearningCurve, our easy-to-use adaptive learning system that will ensure that you come to class prepared.

An engaging, balanced and up to date coverage of international trade.

Available for the first time Macmillan’s new integrated, online learning system Achieve, this new edition of Feenstra and Taylor’s International Macroeconomics provides engaging, balanced coverage and applications of key concepts.

Developed in the classroom by two of the most prominent researchers in the field, it seamlessly blends theory and empirical data with current, real-world global policies, events and evidence. ...

Real-world examples, fascinating applications, and clear explanations, help students to understand the basics of learning and memory research.

With real-world examples, fascinating applications, and clear explanations, this breakthrough text helps uninitiated students understand the basic ideas and human impact of groundbreaking learning and memory research. The text features a unified approach to behavioral studies and the biological mechanisms common to all species with integrated coverage ...

With expanded coverage of teaching in the information age and teaching multilingual writers, as well as a new chapter on research in the writing center, the Sixth Edition of The Bedford Guide for Writing Tutors addresses the needs of writing tutors as both teachers and scholars.

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.

Secondly, their brand equity is responsible for a massive percentage of their firm's market...

"Learning Teaching" has been one of the most successful guides to English since it was first published in 1994. Its no-nonsense approach has made it a superb teaching textbook for initial training courses, and also an essential handbook for practising ELT teachers. The third edition has been extensively revised and restructured to take recent developments in ELT into account and now includes a DVD featuring a full lesson being taught as well as demonstrations of practical teaching techniques.