Na het grote succes van Het grote economieboek – vijf ballen in NRC – brengt Noordboek nu de jargonvrije, rijk geïllustreerde gids voor de wetenschap op de markt. Het grote wetenschapsboek biedt een ingang naar meer dan honderd sleutelideeën en ontdekkingen van ’s werelds grootste wetenschappers. De informatie wordt gepresenteerd in een duidelijke lay-out met prachtige mindmaps en overzichtelijke samenvattingen. We komen te weten waarom de ideeën van Copernicus controversieel waren, ...

Als bètawetenschapper is het niet eenvoudig om je werk onder de aandacht te brengen bij een groot publiek. Niet omdat exacte wetenschappen per se moeilijk zijn, maar omdat voor veel mensen Higgs-deeltjes en priemgetallen abstracter lijken dan oorlog en liefde.

Hoe breng je de kern van je onderzoek over? Waar let je op bij de keuze van een onderwerp? Hoe schrijf je een aansprekend persbericht of een toegankelijk artikel voor de krant? Gebruik je metaforen en formules, of juist niet? Hoe berei...

A re-issued edition of this well-known optics textbook. Designed for intermediate and upper level undergraduates in physics and engineering, the third edition covers the traditional areas of optics whilst including modern applications.

This 1983 book is a lively and clearly written introduction to the philosophy of natural science, organized around the central theme of scientific realism. It has two parts. 'Representing' deals with the different philosophical accounts of scientific objectivity and the reality of scientific entities.

The views of Kuhn, Feyerabend, Lakatos, Putnam, van Fraassen, and others, are all considered. 'Intervening' presents the first sustained treatment of experimental science for many years and uses...

Atkins' Physical Chemistry is widely acknowledged by both students and lecturers around the globe to be the textbook of choice for studying physical chemistry. Now in its twelfth edition, the text has been enhanced with additional learning features, and the writing style has been refreshed to resonate with the modern student.

Focuses on the well-known genes, developmental processes and taxa. This book builds logically from developmental genetics and regulatory mechanisms to evolution at different genetic morphological levels.

Few can imagine a world without telephones or televisions; many depend on computers and the Internet as part of daily life. Without scientific theory, these developments would not have been possible. In this exceptionally clear and engaging introduction to philosophy of science, James Ladyman explores the philosophical questions that arise when we reflect on the nature of the scientific method and the knowledge it produces.

He discusses whether fundamental philosophical questions about knowle...

An insider's view of science reveals why many scientific results cannot be relied upon - and how the system can be reformed.

Science is how we understand the world. Yet failures in peer review and mistakes in statistics have rendered a shocking number of scientific studies useless - or, worse, badly misleading. Such errors have distorted our knowledge in fields as wide-ranging as medicine, physics, nutrition, education, genetics, economics, and the search for extraterrestrial life. A...

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

Gain a deeper understanding of the latest contemporary approaches in linear algebra.

Linear Algebra and Its Applications 6th edition provides a strong introduction to the principles and foundations needed to understand practical linear algebra.

The textbook's easy-to-follow layout covers the core concepts of linear algebra, gradually introducing more complex topics in order to build your confidence as you learn. The text solidifies your knowledge by returning to challenging concepts throughou...