This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifie...

Enable critical thinking for enhanced employability outcomes Management: Using Practice and Theory to Develop Skills, 8th Edition, by David Boddy is a market-leading text which today's students and tomorrow's managers need to read. For 20 years this text has introduced managers and students to the theory and practice of this broad discipline. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field.

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TWEEDE DRUK Met een verbeterde opzet, meer aandacht voor de actualiteit en beroepspraktijk, toetsen en meer!

De module Tuinontwerpen vormt een basiscursus over het in opdracht ontwerpen van tuinen en is bedoeld voor mbo-studenten op niveau 3 en 4. De module is interactief van opzet. Naast het lesboek heb je toegang tot de digitale module van deze uitgave. Hier vind je naast de interactieve extra’s zoals video’s, animaties en links nu ook toetsen*.

Het professioneel ontwerpen van tuinen ...

The definitive handbook on peer relations has now been significantly revised with 55% new material. Bringing together leading authorities, this volume presents cutting-edge research on the dynamics of peer interactions, their impact on multiple aspects of social development, and the causes and consequences of peer difficulties.

The most widely read anthology for the study of modern philosophy, this volume provides key works of philosophers and other leading thinkers of the period, chosen to enhance the reader's understanding of modern philosophy and its relationship to the natural sciences of the time. The third edition incorporates important contributions of women and minority thinkers into the canon of the modern period, while retaining all of the material of the previous edition. Included are works by Princess El...

Le Mariage de Figaro connut en 1784 un triomphe sans précédent. Figaro, valet frondeur qui entend se marier avec Suzanne, y défie son maître Almaviva, qui essaie de son côté par tous les moyens d’obtenir les faveurs de sa fiancée. Cette comédie allègre souleva l’indignation mais aussi l’enthousiasme. Car jamais auparavant on n’avait traité si hardiment des grands, de leurs mœurs et de leurs privilèges ; mais jamais non plus on n’avait si subtilement dépeint la course au...

Ouvrage de Vocabulaire en français langue étrangère (FLE) dans la collection Progressive destiné aux grands adolescents et adultes, niveau intermédiaire (A2/B1).

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Ce qui fait le succès de cet ouvrage de Vocabulaire:

Une organisation claire : la leçon de vocabulaire sur la page de gauche, les exercices et les activités communicatives sur la page de droite

25 chapitres thématiques présentant les thèmes u...

This new and fully updated second edition of Critical Issues in Contemporary Japan provides undergraduate and graduate students with an interdisciplinary textbook written by leading specialists on contemporary Japan. Students will gain the analytical insights and information necessary to assess the challenges that confront the Japanese people, policymakers and private and public-sector institutions in Japan today. Featuring a comprehensive analysis of key debates and issues confronting Japan,...

"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart InsightsThis book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA.

Compared to the competition that to...

The Fourth Industrial Revolution is now transforming logistics and supply chain industries. Consumer habits are changing fast and supply chains are having to adapt to meet the challenges created by this dynamic new environment. Traditional logistics operating models are under threat.

Incumbent freight operators across the entire transport and warehousing spectrum have been forced to develop strategies to effectively compete with new start-ups. The Logistics and Supply Chain Innovation Handboo...