This major new text on the theory and practice of public management moves away from descriptive accounts of its evolution to provide a systematic treatment of the key paradigms of public management today. It examines their competing outlooks, values, tools and assumptions and - using a wide range of examples from different areas of management around the world - their implications for practice. The text sets out three contrasting 'logics' for management - performance, professionalism and polit...

L'irruption d'un rhinocéros en liberté dans les rues d'une petite ville commence par susciter l'amusement. Mais une épidémie de "rhinocérite", déformant peu à peu les corps et les esprits, s'abat bientôt sur les habitants. Un seul homme, Bérenger, s'efforce de résister à cette marée montante : "Je ne capitule pas !" se persuade-t-il. Avec son talent habituel, Ionesco manie l'absurde, le comique et le tragique. Il y ajoute une réflexion sur l'Histoire : créée en 1959, la pièce ...

Dit werkboek bij 'Online Marketing voor het MBO' bevat alle opdrachten voor de student. Er is ook een docentenversie beschikbaar.

Inhoud

Inleiding

Introductieles - Inleiding tot Online Marketing

De missie van Google en de kern van SEO

Hoe optimaliseer je je website?

De resultatenpagina

De webpagina

Zoekwoorden (keywords)

Metatags

Linkbuilding

Content

Black hat - Grey hat - White hat

Local search

Domeinnaam en Url

Internationale sites: Geo targetting

...

Elegant, engaging, exacting, and concise, Giancoli's Physics: Principles with Applications, Seventh Edition, helps students view the world through eyes that know physics. Giancoli's text is a trusted classic, known for its elegant writing, clear presentation, and quality of content. Using concrete observations and experiences students can relate to, the text features an approach that reflects how science is actually practiced: it starts with the specifics, then moves to the great generalizati...

For courses in digital circuits, digital systems (including design and analysis), digital fundamentals, digital logic, and introduction to computers Digital Fundamentals, Eleventh Edition, continues its long and respected tradition of offering students a strong foundation in the core fundamentals of digital technology, providing basic concepts reinforced by plentiful illustrations, examples, exercises, and applications. The text's teaching and learning resources include an Instructor's Manual...

An engineering system contains multiple components that interconnect to perform a specific task. Starting from basic fundamentals through to advanced applications, Sensors and Actuators: Engineering System Instrumentation, Second Edition thoroughly explains the inner workings of an engineering system. The text first provides introductory material-practical procedures and applications in the beginning-and then methodically integrates more advanced techniques, theory, and concepts throughout th...

Zielniveau C1/1

Kursbuchteil:

- transparenter Aufbau

- trainiert die vier Grundfertigkeiten sowie "Sehen und Hören", "Wortschatz" und "Grammatik" im Baukastensystem

- Checkliste zur Lernzielkontrolle am Ende jedes Bausteins

- interessante Themen aus den Bereichen Alltag, Beruf, Studium und Ausbildung

- abwechslungsreiche und fundierte Aufgaben- und Ãœbungstypologie

- Vermittlung von Lernstrategien durch gezielte Aufgabenstellungen und praxisnahe Tipps

- Infos zur Landeskunde

Arbeitsbuchteil:

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This Very Short Introduction to hermeneutics demonstrates the central role of interpretation in our daily lives. By considering the historic developments in hermeneutic theory as well as its contemporary relevance, Zimmermann explains how humans continue to draw knowledge from the world around them.

Financieel hulpverleners zijn dagelijks bezig met gedragsverandering, met het duurzaam veranderen van financieel gedrag bij hun klanten. Dat gaat vaak niet vanzelf en zeker niet moeiteloos.

De vraag is hoe je de klant zijn eigen verantwoordelijkheid laat nemen en hij zijn leven zo inricht dat hij een financieel gezonde toekomst tegemoet gaat. Het boek ‘Van adviseren naar motiveren’ ondersteunt je daarbij.

Japanese Literature: From Murasaki to Murakami provides a concise introduction to the literature of Japan that traces its origins in the seventh century and explores a literary legacy—and its cultural contexts—marked by the intersection of aristocratic elegance and warrior austerity. Coverage extends to the present day with a focus on the complex twists and turns that mark Japan’s literature in the modern period. In under one-hundred pages of narrative, Marcus’s account of Japanese litera...