The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.

Talking the Talk provides a comprehensive introduction to the psychology of language, written for the reader with no background in the field or any prior knowledge of psychology. It is essential reading for all undergraduate students and those new to the topic, as well as the interested lay reader.

This book introduces a study of ethics and values to develop a deeper understanding of markets, business, and economic life. Its distinctive features include a thorough integration of personal and institutional perspectives; applied ethics and political philosophy; and philosophy, business, and economics.

This bestselling textbook offers an accessible introduction to the application of cognitive psychology, looking at how the findings of cognitive psychologists have been put to use in real life.

Now in its third edition, Introduction to Instructed Second Language Acquisition continues to present a structured, comprehensive introduction to ISLA's theoretical, empirical, and pedagogical themes, as well as a range of key issues in research and practice.

Assuming no prior grammatical knowledge, Understanding Syntax explains and illustrates the major concepts, categories and terminology involved in the study of cross-linguistic syntax.

Community Psychology, 7th Edition presents the field’s conceptual roots and possible applications in a comprehensive overview of the field. Clearly organized and easy to navigate, the text is divided into sections on basic concepts, social change, applications and the future.

Hospitality Finance and Accounting provides a uniquely concise, accessible and comprehensive introduction to hospitality, finance and accounting from a managerial perspective. By avoiding unnecessary jargon and focusing on the essentials, this book offers a crucial breakdown of an often overly-complex subject area.