This successful book, now available in paperback, provides academics and researchers with a clear set of prescriptions for estimating, testing and probing interactions in regression models. Including the latest research in the area, such as Fuller's work on the corrected/constrained estimator, the book is appropriate for anyone who uses multiple regression to estimate models, or for those enrolled in courses on multivariate statistics.

Cross-Cultural Management: An Introduction offers students a hands-on approach to cross-cultural management that they can apply to a wide variety of organizational contexts.

This book offers a comprehensive guide to commissioning, managing and undertaking research in development work. Perfect for both students and practitioners.

Taking readers from media students to media professionals, Introducing Media Practice brings together the 'why' and the 'how to' of media studies. It explains how adding theory to practice improves students' media projects, and shows them how to develop the kind of project skills they need for a career in the creative and media industries. With a clear, easy-to-follow structure, the book: Covers the full range of media practice skills, from building production teams and writing briefs, throug...

Designed as a core text for undergraduate students. Politcal Geography employs a novel and accessible structure to guide students through the key Approaches, Concepts, and Futures of Political Geography.Â

This is the perfect guide to engaging with educational research. It explores how to read journal articles critically; what key academic terms really mean; different approaches to educational research, how they are used and what they aim to uncover, and how high quality findings can be meaningful for teaching and learning.

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

With contributions from experts across disciplines, this edited collection gives beginner researchers a sound understanding of the theory and practice of conducting social research.

The Sixth Edition of Robert K. Yin's bestseller provides a complete portal to the world of case study research.