This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.

This Rapids book is an analysis of quantum computing, covering everything from its foundational principles to practical applications in the development of quantum services.

The Growth Paradox describes the phenomenon of growing pains. When a business grows rapidly, it tends to slow itself down. How can this be prevented? Is there anything that can be done about it? Absolutely, and this book helps you with that! In eleven chapters, it explains in clear language what the most common growing pains are and how to address them. Assumptions are debunked, myths are busted, problems are explained, and solutions are provided. Every company has the potential to become a g...

Develop the analytical skills that are in high demand in businesses today with Camm/Cochran/Fry/Ohlmann's best-selling BUSINESS ANALYTICS, CENGAGE INTERNATIONAL EDITION 5E. You master the full range of analytics as you strengthen descriptive, predictive and prescriptive analytic skills. Real examples and memorable visuals clearly illustrate data and results.

Step-by-step instructions guide you through using Excel, Tableau, R or the Python-based Orange data mining software to perform advanced ...

A new examination of mass digitization as an emerging sociopolitical and sociotechnical phenomenon that alters the politics of cultural memory.

Today, all of us with internet connections can access millions of digitized cultural artifacts from the comfort of our desks. Institutions and individuals add thousands of new cultural works to the digital sphere every day, creating new central nexuses of knowledge. How does this affect us politically and culturally? In this book, Nanna Bonde Thylstru...

Digital Business and E-Commerce Management is an industry-leading text on the strategies and tactics of a Digital Business environment. Offering the latest knowledge in the field with case studies, activities, and exercises, this edition will equip students with the tools to review, plan and implement a digital business strategy successfully.

This comprehensive text introduces health and social care theory and practice for students studying at foundation degree level, including those on nursing associate and assistant practitioner pathways.

This book introduces the AAP and illustrates the powerful potential for implementing the AAP in clinical practice for assessment, client conceptualization, treatment planning, analysis, and as a therapeutic guide.

The second edition of this leading textbook provides the definitive guide to disaster health management. From the key concepts, principles and terminology, to systems for mitigation, planning, response and recovery, it gives readers a comprehensive overview of every aspect of this emerging field.

This book provides an interdisciplinary critical perspective regarding risk, uncertainty, and governance challenges of cryptocurrencies.