Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.

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This book analyzes the most influential international organizations, including the United Nations, World Bank, International Monetary Fund, the World Trade Organization, and the European Union, and the key role they play in global governance.

From the author of acclaimed national bestseller The Four Winds comes a haunting, heartbreakingly beautiful novel that illuminates the intricate mother–daughter bond and explores the enduring links between past and present.

A crucial read.' Marshall Goldsmith'A must-read.' Marcus BuckinghamChange and innovation are the cornerstones of dynamic and modern business. Or so we are told. Whether it’s a merger or re-org; a new process, policy, or IT “solution”; or reconfiguring the office layout, change has become the ultimate easy button for leaders, who pursue it with abandon and thereby unleash an endless torrent of disruption on employees.

The result is life in the blender: a perpetual state of upheaval, unce...

Take your practical management skills to the next level with Michael Armstrong's bestselling guide for managers, now in its 11th edition.

Now in four convenient volumes, Fields Virology remains the most authoritative reference in this fast-changing field, providing definitive coverage of virology, including virus biology as well as replication and medical aspects of specific virus families. This volume of Fields Virology: Emerging Viruses, Seventh Edition covers recent changes in emerging viruses, providing new or extensively revised chapters that reflect these advances in this dynamic field.Bundled with the eBook, which will b...

Dopamine ensured the survival of early man. Thousands of years later, it is the source of our most basic behaviors and cultural ideas--and progress itself. The authors examine how human life has an unconsidered component that explains an array of behaviors previously thought to be unrelated.ated.

Does language reflect the culture of a society? Is our mother-tongue a lens through which we perceive the world? Can different languages lead their speakers to different thoughts? This title states that contrary to the fashionable academic consensus of today, the answer to all these questions is - yes.

Comprehensive and accessible—perfect for mastering the fundamentals of fixing electronics without taking a formal course

How to Diagnose and Fix Everything Electronic, Third Edition details how to repair consumer electronics products ranging from modern digital devices to some older technologies. Filled with expert insights, case studies and sleuthing techniques from a former professional technician, it provides great guidance on how to assemble a workbench, operate the latest test equipmen...