Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. It provides a dive-in-anywhere book that offers practical advice and topical examples.

Structured around the author's tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture. You will learn how organisations and entrepreneurs address issues via real life case ...

Introduce the latest developments in biological psychology today with the most widely used text for this area of study: Dr. James Kalat's BIOLOGICAL PSYCHOLOGY, International Edition 14E. A best-seller for more than four decades, this book combines a high level of scholarship and thought-provoking content with a clear writing style that makes biological psychology understandable and relevant to psychology students as well as biology and pre-med majors. Amusing anecdotes, quotes from contempor...

This bestseller text offers clear, simple-to-understand and comprehensive coverage of management and cost accounting. Management and Cost Accounting, 8th edition brings together techniques, concepts and practices in a way that is readable and with language that is easy to follow. Keeping its international focus, the text includes a wealth of case studies featuring companies from around the world, and offers up-to-date coverage of the most contemporary aspects affecting management accounting t...

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

Awarded the Literature Prize of the VCIThis comprehensive textbook describes the synthesis, characterization and technical and engineering applications of polymers. Polymers are unique molecules and have properties different from any other class of materials. We encounter them in everyday life, not only in the form of the well-known, large-volume plastics such as PE or PP or the many other special polymers, some of which are very specifically modified but also in nature as polymeric biomolecu...

Handbook Organisation and Management, A Practical Approach is de Engelstalige editie van Handboek Organisatie en Management, een praktische benadering.

• Praktijkgerichte inleiding op het vakgebied;

• behandelt actuele thema’s zoals digitale business transformatie en maatschappelijk verantwoord ondernemen;

• met uitgebreide online ondersteuning, talrijke opdrachten en actuele cases.

In deze interactieve inleiding op het vakgebied wordt de theorie van management en organisatie door J...

Aspects of the United Kingdom offers students of English and EFL teachers essential information about the United Kingdom of Great Britain and Northern Ireland. Readers will learn about the history and cultures of the nations of the British Isles and see how they have helped shaped the country today. There is also a focus on contemporary Britain, offering the student an understanding of hot-topic issues in the UK.

Topics covered are:

- Cultures and Identities of the nations of the United Kingdom

- Peoples of the ...

New Contemporary Chinese, a complete textbook series, is tailored for adult learners of the Chinese language. The series includes four volumes, with each volume consisting of a Textbook, an Exercise Book and the corresponding Teacher's Book, Supplementary Reading Materials, Testing Materials, Character Writing Workbook, and multimedia teaching resources. Volume 1 and Volume 2 each contains a Character Book. New Contemporary Chinese aims to develop the learners' comprehensive abilities of list...

Completely updated and rewritten, with 150 new figures Genomes from a wide variety of organisms included, from viruses to humans Techniques fully integrated into the text, including those investigating the genome, transcriptome, and proteome Coverage of expression, regulation, and evolution is on a genomic scale Short answer questions and in-depth problems at the end of each chapter Same structure as Genomes 3 but streamlined