This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently;...

Praise for previous editions:- 'A wealth of theory, research, practical advice, case studies and tasks in one volume...Indispensable for both HEI tutors and mentors, and an important book to recommend to all MFL students.' - Language Learning Journal'Presenting clear, straightforward, factual information on all current issues facing MFL student teachers ... An excellent reference guide during the first years of teaching.' - Mentoring and TutoringLearning to Teach Foreign Languages in the Seco...

Objective, critical, optimistic, and with a global focus, this textbook combines international relations theory, history, up-to-date research, and current affairs to give students a comprehensive, unbiased understanding of international politics. It integrates theory and traditional approaches with globalization and research on such topics as terrorism, new economic superpowers, and global communications and social networking to offer unusual breadth and depth for an undergraduate course. The...

Rather than focus solely on theological concerns, this well-rounded introduction takes an expansive view of Islamic ideology, culture, and tradition, sourcing a range of historical, sociological, and literary perspectives. Neither overly critical nor apologetic, this book reflects the rich diversity of Muslim identities across the centuries and counters the unflattering, superficial portrayals of Islam that are shaping public discourse today. Aaron W.

Hughes uniquely traces the development of...

Social media has come to deeply penetrate our lives: Facebook, YouTube, Twitter and many other platforms define many of our daily habits of communication and creative production. The Culture of Connectivity studies the rise of social media in the first decade of the twenty-first century up until 2012, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Such history is needed to understand h...

For courses in options, futures, and derivatives.

To be financially literate in today's market, business students must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations. The Third Edition has an accessible mathematical presentation, and more importantly, helps students gain intuition by linking theories and concepts together with an engaging narrative that emphasizes the core economic principles underlying the pricing and use...

In religious studies, theory and method research has long been embroiled in a polarized debate over scientific versus theological perspectives. Ronald L. Grimes shows that this debate has stagnated, due in part to a manner of theorizing too far removed from the study of actual religious practices.

A worthwhile theory, according to Grimes, must be practice-oriented, and practices are most effectively studied by field research methods. The Craft of Ritual Studies melds together a systematic the...

From the MAN BOOKER PRIZE- and WOMEN'S PRIZE-SHORTLISTED author of Swing Time, White Teeth and On Beauty - a masterful and intimate novel of modern London life'A triumph. Every sentence sings' Guardian'Intensely funny, richly varied, always unexpected. A joyous, optimistic, angry masterpiece' Daily Telegraph'Smith's most satisfying novel.

Funny, sexy, weird, full of acute social comedy. She's up there with the best around' Evening StandardZadie Smith's brilliant tragicomic NW follows four Lon...

Compilers: Principles, Techniques and Tools, is known to professors, students, and developers worldwide as the "Dragon Book," . Every chapter has been revised to reflect developments in software engineering, programming languages, and computer architecture that have occurred since 1986, when the last edition published. The authors, recognising that few readers will ever go on to construct a compiler, retain their focus on the broader set of problems faced in software design and software devel...