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Studieboeken (13)
Success in Social Marketing
100 Case Studies From Around the Globe
2022 || Paperback || Nancy R. Lee e.a. || Taylor & Francis
Provides an accessible and comprehensive guide to the field of social marketing via 100 case studies from around the world related to multiple sectors including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. Utilizes a common structure for each case study to give the reader a clear sense of how success in social marketing may best to achieved in a wide variety of disciplinary and national contexts. Issues addressed includ...
Making Sense of Media and Politics / 2nd edition
Five Principles in Political Communication
2022 || Paperback || Gadi Wolfsfeld || Taylor & Francis
Extremely well written and organized in an accessible way without talking down to the reader, drawing the reader in with its conversational, exploratory style. Provides a unique, brief set of conceptual tools (the five principles) that is pulled through the entire text to help make sense of the broader field of political communication. Excellent use of examples and case studies that illustrate major concepts, including framing and media effects.
A multi-perspective approach (political elites,...
Contemporary Security Studies / 6th edition
2022 || Paperback || Alan Collins || Oxford University Press
With unrivalled coverage of a wide range of issues - from terrorism, inter-state conflict and nuclear deterrence, to environmental security, health, and transnational crime - Contemporary Security Studies is the definitive introduction to Security Studies. Bringing together contributions from leading scholars, it provides a student-friendly guide to traditional and critical theoretical approaches, as well as the most important contemporary issues that dominate the modern security field. The s...