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Studieboeken (967)
Business and Society: Stakeholders Ethics Public Policy ISE
2024 || Paperback || Anne Lawrence e.a. || McGraw-Hill Education
Applied Statistics in Business and Economics: 2024 Release ISE / 8th edition
2024 || Paperback || David Doane e.a. || McGraw-Hill Education
Strategy: An International Perspective / 8th edition
2025 || Paperback || Bob de Wit || Cengage Learning
Now in its 8th edition, the philosophy at the heart of Bob de Wit’s landmark text Strategy is that an understanding of the topic can only be gained by exposure to the different perspectives in the field. Recognizing that there is no simple answer to the question of ‘what is strategy’, the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing th...
International Marketing Strategy / 10th Edition
Analysis, Development and Implementation
2025 || Paperback || Isobel Doole e.a. || Cengage Learning EMEA
Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case...
Tourism Planning & Policy
Strategies for Destination Development and Management
2025 || Paperback || Lynn Minnaert || SAGE
This textbook provides students with a comprehensive introduction to the role of governments and the public sector as well as international tourism policy in developing and managing tourism.
Business Analytics
Applied Modelling and Prediction
2023 || Paperback || James Abdey || SAGE
Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision making.
What's Your Digital Business Model?
Six Questions to Help You Build the Next-Generation Enterprise
2024 || Hardcover || Peter Weill e.a. || Harvard Business Review Press
Survey of Economics
2024 || Paperback || Irvin (University of North Carolina Tucker || Cengage Learning, Inc
Managing Digital Transformation
Understanding the Strategic Process
2021 || Paperback || Andreas Hinterhuber e.a. || Taylor & Francis
Unlike other books available on the market, this combines rigorous academic theory with practical insights, making it both suitable for students and practitioners at the intersection between digital transformation, marketing and strategy implementation; Provides insights from contributors from GE, Volvo, Adobe, Siemens, DHL, Thales and other companies known for their exceptional abilities to drive profits via digital transformation; Practical steps to drive profits via digital strategy implem...
Principles of Sustainable Business
Frameworks for Corporate Action on the SDGs
2022 || Paperback || Rob van Tulder e.a. || Taylor & Francis
An accessible textbook for professionals, undergraduate, graduate and executive students in business studies and economics that are interested in effective approaches towards sustainability challenges. The first textbook to take a multidisciplinary approach to address wicked problems relating to the SDGs. Provides a guide for action research by practitioners, as well as students.
