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Studieboeken (966)
Digital Analytics for Marketing / 2nd edition
2024 || Paperback || A. Karim Feroz e.a. || Taylor & Francis
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...
Causality and Objectivity in Macroeconomics
2025 || Paperback || Tobias Henschen || Taylor & Francis Ltd
The book argues that contemporary macroeconomists cannot provide any conclusive evidence in support of causal hypotheses, and that macroeconomic policy analysis doesn’t qualify as scientifically objective in any of the traditional meanings.
The Legal Environment of Business
2024 || Hardcover || Roger E. (University of Texas Meiners e.a. || Cengage Learning, Inc
Essentials of Health Information Management: Principles and Practices
Principles and Practices
2024 || Paperback || Mary Jo (Health Information Professional Services Bowie || Cengage Learning, Inc
Teaching in Today's Inclusive Classrooms: A Universal Design for Learning Approach
2024 || Paperback || Richard (University of Alabama Gargiulo e.a. || Cengage Learning, Inc
Making the Business Case
Proposals that Succeed for Projects that Work
2021 || Paperback || Ian Gambles || Taylor & Francis
A good business case is so much more than simply the means to justify a decision. A well-written and well-researched business case will secure funding; make sure any project stays on the right side of regulation; mobilize support for the cause; provide the platform for managing the project and the benchmark against which to measure progress. Ian Gambles' Making the Business Case shows you how to make sense of the task at hand, develop a strategy, articulate your options, define the benefits, ...
Demand-Driven Business Strategy
Digital Transformation and Business Model Innovation
2022 || Paperback || Cor Molenaar || Taylor & Francis
This book explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. It covers important topics such as digital leadership, the role of Artificial Intelligence, and platform firms and their role in business model transformation.
Impact of Artificial Intelligence in Business and Society
Opportunities and Challenges
2024 || Paperback || Francesco Paolo (SKEMA Business School Appio e.a. || Taylor & Francis Ltd
This book focuses on understanding the wide range of opportunities as well as the spectrum of challenges AI brings in different business contexts and society at large.
Renovating Healthcare IT
Building the Foundation for Digital Transformation
2024 || Paperback || Susan Snedaker || Taylor & Francis Ltd
This book walks the reader through the process of determining what type of IT function they have today and what they’ll need tomorrow. It discusses how to assess and analyze the IT function then develop and implement a plan to renovate in place.
Corporate Social Hypocrisy
CSR in the Era of Global Crises
2024 || Paperback || Dalia Steimikiene e.a. || Taylor & Francis Ltd
Many new challenges including competitiveness are emerging for sustainable business during this era of disruption. This book analyses these challenges to sustainable development and growth and addresses the impact of corporate social responsibility on the competitiveness of organisations.
