This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

The development of business analysis as a professional discipline has extended the role of the business analyst who now needs the widest possible array of tools and the skills and knowledge to be able to use each when and where it is required. This new edition provides 123 possible techniques and practical guidance on how and when to apply them.

This upper-level open access textbook uses an interdisciplinary perspective to discuss the 'what and why' of public procurement, providing insight into the 'how' of contemporary procurement in the public sector. The authors use theories and exemplary practices to show the next generation of public procurement professionals how public value can be created via the acquisition of works, supplies, or services by organizations operating in the public domain. Perfectly tailored to university studen...

This is the breakthrough program for increasing quality, shortening Cycle Times, and creating shareholder value in every area of your organization. Time and quality are the two most important metrics in improving any company's production and profit performance. "Lean Six Sigma" explains how to impact your company's performance in each, by combining the strength of today's two most important initiatives Lean Production and Six Sigma into one integrated program.

The first book to provide a step...

'A passionate defence of the enduring power of human nature ... both life-affirming and deeply satisfying' Daily TelegraphRecently many people have assumed that we are blank slates shaped by our environment. But this denies the heart of our being: human nature.

Violence is not just a product of society; male and female minds are different; the genes we give our children shape them more than our parenting practices. To acknowledge our innate abilities, Pinker shows, is not to condone inequalit...

Corporate social responsibility has been defined as 'the responsibility of enterprises for their impacts on society'. Is Corporate Social Responsibility (CSR) just window dressing or is it a contradiction in terms? In this Very Short Introduction, Jeremy Moon shows that CSR holds much more value than it first appears, and shows how it has come of age in recent years. Illustrating the sorts of CSR investments companies make, the ways in which they practice CSR, and the challenges this brings, ...

The New York Times and Wall Street Journal bestseller that redefined what it means to be a leader. Since it was first published, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists or readers around an idea, this book will demystify the process.

It's human nature to seek out tribes, be they religious, ethnic, economic, political or even musical. ...

Present the most current, complete coverage of today's supply management process from a managerial perspective with Monczka/Handfield/Giunipero/Patterson's PURCHASING AND SUPPLY CHAIN MANAGEMENT, 7E. This edition draws from the authors' extensive first-hand experiences and relationships with executives and practitioners worldwide to highlight critical developments in the field. Students examine recent advancements in supply chain fraud management, artificial intelligence, analytics, procureme...

arketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed sinc...

Shift your business model and transform your organization in the face of disruption Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Business Model Generation, and offers a groundbreaking look at the challenging times in which we live, and the real-world solutions needed to conquer the obstacles organizations must now face. Business Model Shifts is a visually stunning guide that examines six fundamental disruptions happening now and spotlights th...