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Contemporary Selling / 7th Edition
Building Relationships, Creating Value
2025 || Paperback || Mark W. Johnston e.a. || Taylor & Francis
Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach.
Digitization, Trust and SMEs
2025 || Paperback || Anna (Jagiellonian University Wziatek-Stasko e.a. || Taylor & Francis Ltd
This book exposes two inspiring research categories: digitization and trust. This volume will be of interest to researchers, academics, practitioners, and advanced students in the fields of management of technology and innovation, organizational studies, and leadership.
Lean Leadership for Healthcare
Approaches to Lean Transformation
2025 || Paperback || Ronald G. Bercaw || Taylor & Francis Ltd
The second edition of this Shingo Prize winning book builds and expands on the first edition. The core of the book remains the same, however, the results have been updated and made more current given access to better data and enhanced use of the electronic health record.
Ethical Theory and Business
2024 || Paperback || Denis G. (University of North Carolina Arnold e.a. || Cambridge University Press
Integrating new theoretical readings, over twenty new case studies on current business scandals, and updated legal cases, Ethical Theory and Business guides students to a rich understanding of business ethics, corporate responsibility, and sustainability. The tenth edition includes both of state-of-the-art normative and social science perspectives.
East Asian Regionalism / 2nd edition
2016 || Paperback || Christopher M. Dent || Taylor & Francis
East Asia is one of the world's most dynamic and diverse regions and is also becoming an increasingly coherent region through the inter-play of various integrative economic, political and socio-cultural processes. Fully updated and revised throughout, this new edition explores the various ways in which East Asian regionalism continues to deepen. The second edition has been expanded to incorporate coverage of significant issues that have emerged in recent years including: Growing tensions in t...
Fundamentals of Corporate Finance: 2024 Release ISE / 14th edition
2024 || Paperback || Stephen Ross e.a. || McGraw-Hill Education
Sustainability Management
A Systems Approach
2025 || Paperback || Ana Cristina Siqueira e.a. || SAGE
Customer Experience Branding
Driving Engagement Through Surprise and Innovation
2018 || Paperback || Thomas Gad || Kogan Page
The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them.
The secret of a brand's success often lies ...
Games of Strategy / 6th Edition
2025 || Paperback || Avinash K. Dixit e.a. || WW Norton Co
Invites all students to understand game theory
