Translation of the author's Business plan op 1 A4.

Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your company. Split into two parts, you'll discover: • Why customer experience is so important in ...

For undergraduate students in business, management and psychology, as well as those studying for professional qualifications. Gain a clear and authoritative introduction to human behaviour in the workplace Work Psychology: Understanding Human Behaviour in the Workplace, 7th edition, by Arnold, Coyne, Randall and Pattterson is an accessible and fascinating examination of human behaviour in today's workplace, written by authors who are all experts in their fields. Substantially updated with new...

Joe Girard, 'the world's greatest salesman' according to the Guinness Book of Records, shares his method of salesmanship in this indispensable book, now updated for the twenty-first century.

Discover the skills and insights you need to accurately and efficiently interpret data, improving your influence and decision-making at work

Written by an expert team and praised for its refreshing approach, this essential text offers a critical, holistic understanding of strategy theory and practice.

From the author of The Almighty Dollar comes this urgent and illuminating exploration of the rapidly changing global green economy, lifting the lid on what it means for us all.

Bestselling keynote speaker's timely take on the future with artificial intelligence