Teach the Principles of Economics, teach the World, and help students ACHIEVE.

In line with its title, Modern Principles, Cowen and Tabarroks book remains a top seller by incorporating up-to-date theories, data, and discussion and illustrating them with contemporary examples that reflect recent economic and theoretical advancements. This approach, delivered in Macmillan’s ACHIEVE platform, enables students to engage with the subject matter in a current and stimulating manner.

Designed for Business and Management students at all levels who need to understand how to apply the key concepts of accounting and finance in order to make better informed business decisions.

This easy-to-read guidebook helps marketers and health communicators alike understand the COVID-19 pandemic, learn from it, and plan for future emergencies that may require a need to draw on the same set of skills.

"Every business leader intuitively recognizes that Artificial Intelligence and Analytics (AIA) offer new opportunities for their companies, but the subject can be daunting and obscure for most C-Suites. Anderson and Zettelmeyer offer a simple-to-understand tutorial on AIA, and more importantly, offer practical tips for accelerating its adoption across the entire enterprise. At McDonald's, we're acting on the framework outlined in this book."

--Chris Kempczinski, CEO McDonald's "The future of b...

This rare intimate look at Jack Bogle and his world-changing investment organization provides invaluable lessons for investors, for business leaders, and for historians of finance

One of the world's largest, fastest-growing, and most trusted investing institutions, Vanguard serves over 30 million clients, manages more than eight trillion dollars, and is an influential industry disruptor.

Now, Charles D. Ellis-referred to by Money magazine as "the wisest man on Wall Street"-reveals the story...

The 2024 Release of Cecchetti & Schoenholtz's Money, Banking, and Financial Markets boasts an innovative approach to enhancing coherence, relevance, and timeliness in the study of Money and Banking for economics students. In a world where money, banking, and financial markets are in constant flux, this release introduces cutting-edge features to keep pace with evolving dynamics. This release captures the impact of the Covid-19 pandemic (including implications for inflation and employment dyna...