Talking the Talk provides a comprehensive introduction to the psychology of language, written for the reader with no background in the field or any prior knowledge of psychology. Written in an accessible and friendly style, the book answers the questions people actually have about language; how do we speak, listen, read, and learn language?The book advocates an experimental approach, explaining how psychologists can use experiments to build models of language processing. Considering the full ...

Extensively reorganized and revised with the latest data from this rapidly changing field, Lewin's Essential GENES, Fourth Edition, provides students with a comprehensive overview of molecular biology and molecular genetics. The authors took care to carefully modify the chapter order in an effort to provide a more clear and student-friendly presentation of course material. Chapter material has been updated throughout, including a completely revised chapter on regulatory RNA, to keep pace with...

This beautifully illustrated textbook provides a clear guide to the tools and techniques of genetic engineering, gene cloning and molecular biology. All aspects of genetic engineering in the post-genomic era are covered, beginning with the basics of DNA structure and DNA metabolism. Using an example-driven approach, the fundamentals of creating mutations in DNA, cloning in bacteria, yeast, plants and animals are all clearly presented.

Strong emphasis is placed on the latest, post genomic tech...

Making a successful video game is hard. Even games that are well-received at launch may fail to engage players in the long term due to issues with the user experience (UX) that they are delivering. That's why makers of successful video games like Fortnite and Assassin's Creed invest both time and money perfecting their UX strategy.

These top video game creators know that a bad user experience can ruin the prospects for any game, regardless of its budget, scope, or ambition. The game UX accoun...

Now is the time for conservation science—a mission-oriented scientific enterprise that seeks to protect nature, including Earth’s animals, plants, and ecosystems, in the face of unprecedented human demands upon the planet. Conservation scientists apply principles from ecology, population genetics, economics, political science, and other natural and social sciences to manage and preserve nature. The focus of this textbook is first and foremost on protecting nature and especially Earth’s ...

Supporting every student for success in Biology.

Biology: How Life Works has been a revolutionary force for both instructors and students in the introductory biology course. It was the first truly comprehensive set of integrated tools for introductory biology, seamlessly incorporating powerful text, media, and assessment to create the best pedagogical experience for students.

Biology: How Life Works teaches biology as a story, emphasising how biology concepts connect with each other so that w...

This concise, beautifully illustrated book provides a convenient introduction to the basic science of medical microbiology and how this relates to clinical practice. Expanded from the prize-winning first edition to cover virology and parasitology in addition to bacteriology, this second editions explains the essentials of microbial infection and continues to provide a sound basis for developing logical diagnostic and management strategies, including the critical area of antibiotic usage. Sect...