The Simple Marketing Strategy to Attract Buyers in the Digital Era Today's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the "old school" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides...

Written by seven leading authors, the text covers the growing subject of cognitive neuroscience and makes clear the many challenges that remain to be solved. Now, in this second edition, the text has been streamlined to 15 chapters for ease of reference. The condensation makes the topics covered easier to assimilate, and better suited to presentation in a single-semester course.

Each chapter has been updated to address the latest developments in the field, including expanded coverage of genet...

A fresh and innovative perspective on urban issues and creating sustainable cities

In The 15-Minute City: A Solution for Saving Our Time and Our Planet, human city pioneer and international scientific advisor Carlos Moreno delivers an exciting and insightful discussion of the deceptively simple and revolutionary idea that everyday destinations like schools, stores, and offices should only be a short walk or bike ride away from home.

This book tells the story of an idea that spread from city t...

Down at the Front, on a cold winter's night in 1914, amidst the worst war the world had ever seen, an inexplicable silence spread from man to man. Belief was in the air. Then the soldiers ceased fire and the magic of Christmas took hold .

. . Carol Ann Duffy's brilliant poem celebrates the miraculous truce between the trenches, when enemy shook hands with enemy, shared songs, swapped gifts, even played football, and peace found a place in No Man's Land.

With gorgeous colour illustrations by D...

Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.

The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain con...

Considered by many to be Dickens' finest novel, Great Expectations traces the growth of the book's narrator, Philip Pirrip (Pip), from a boy of shallow dreams to a man with depth of character. From its famous dramatic opening on the bleak Kentish marshes, the story abounds with some of Dickens' most memorable characters. Among them are the kindly blacksmith Joe Gargery, the mysterious convict Abel Magwitch, the eccentric Miss Haversham and her beautiful ward Estella, Pip's good-hearted room-m...

A 10th anniversary deluxe edition of the bestselling book to inspire creativity for artists and creatives of all types: an oversized hardcover with ribbon marker, hand-drawn endpapers, and a new afterword by the author.

This new edition of a bestselling evangelical survey of the Old Testament has been updated throughout. It is lavishly illustrated with four-color images, maps, and charts and retains the pedagogical features that have made the book so popular:· chapter outlines, objectives, and summaries· study questions· sidebars featuring primary source material and ethical and theological issues· lists of key terms, people, and places· further reading recommendationsAdditional resources for students a...

Become a Digital Master--No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups.

But what about the other 90-plus ...

The King James Bible of 1611 has been one of the richest sources for English language and literature for nearly four centuries and is itself a work of the greatest poetic beauty. George Steiner's introduction illuminates the Bible's profound effect on the history of English literature and includes a moving personal reading of the greatest of texts.