Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have internati...

With over 22,000 entries, Henderson’s Dictionary of Biology is the most comprehensive on the market. It continues to be an essential reference for students, teachers and researchers within any of the biological sciences.

Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users ca...

For courses in Optics A Contemporary Approach to Optics with Practical Applications and New Focused PedagogyHecht Optics balances theory and instrumentation and provides students with the necessary classical background through a lively and clear narrative. Optics, Fifth Edition is distinguished by three core imperatives: up-to-date content in line with the ever-evolving technological advances in the Optics field; a modern approach to discourse including studies on photons, phasors, and theory...

Domain-Driven Design (DDD) software modeling delivers powerful results in practice, not just in theory, which is why developers worldwide are rapidly moving to adopt it. Now, for the first time, there’s an accessible guide to the basics of DDD: What it is, what problems it solves, how it works, and how to quickly gain value from it. Concise, readable, and actionable, Domain-Driven Design Distilled never buries you in detail–it focuses on what you need to know to get results.

Vaughn Vern...

Mandarin, Guoyu or Putonghua? "Chinese" is a language known by many names, and China is a country home to many languages. Since the turn of the century linguists and politicians have been on a mission to create a common language for China. From the radical intellectuals of the May Fourth Movement, to leaders such as Chiang Kai-shek, and Mao Zedong, all fought to push the boundaries of language reform. Now, internet users take the Chinese language in new and unpredictable directions. David Mos...

Deze canvaskaarten helpen je op weg bij het maken van een Program Canvas. Het Program Canvas bestaat uit 16 elementen verdeeld over zeven cruciale vragen: Waartoe? (context, aanleiding en ambitie),

Hoe? (doelen, belanghebbenden, strategie),

Wat (baten, resultaten, inspanningen),

Wat niet? (afbakening, ongewenste effecten),

Wie? (organisatie),

Waarmee? (middelen),

Waarbinnen? (kansen, bedreigingen, randvoorwaarden).

Per element zijn er vier kaarten met hulpvragen. Je kunt de 64 kaarten v...

In 2016 schudden Martijn Aslander en Erwin Witteveen de gemoederen op met de publicatie van hun meesterwerk Nooit Af, ‘Maar omdat niet iedereen toekomt aan zo’n dik boek, waren de auteurs zo vriendelijk een beknopte versie te schrijven op borstzakformaat: Een beetje Nooit Af. Geen droge samenvatting, maar een superkorte hervertelling van hun spraakmakende visie.Nooit af gaat over de fundamenten van ons leven en de maatschappij. ‘Must-read voor iedere burger,’ aldus een lezer. De veran...

Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?Now there's a sure-fire way to answer these important questions: the sprint.

Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden...

Dit is acteren Jeroen Steenbeek schreef een toegankelijk, verhelderend boek over acteren voor studenten, (beginnend) acteurs, regisseurs, dramaturgen en docenten drama.