This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

Guides nursing and healthcare students through the concept of evidence-based practice, explaining what it is, why it is important and providing practical guidance on its utilisation in clinical practice.

Mapped to the 2018 NMC Standards, this book explores core nursing knowledge, skills and attributes through the lens of diversity, from assessment and care planning to effective communication and person-centred care.

This book identifies the mindset, processes, and actual behaviors that contribute to successful reform efforts and provide school leaders with concrete tools enabling them to be more effective.

Mapped to the 2018 NMC Standards and filled with real life scenarios and activities, this book develops students' competence and confidence in managing the care of critically and acutely ill patients.

In this companion to Better Behaviour, Jarlath O'Brien combines insights from his own experience of improving behaviour in schools, research and policy in a practical guide to support current and aspiring school leaders.

Presented in a unique and easy-to-use dictionary format, this practical guide will help students and practitioners understand and apply the principles of effective communication.

This textbook helps nursing students understand why sociology is relevant and important to them, and how they can actually use it as nurses to understand real situations and improve care.

Written using clear language this book shows how health promotion can be implemented while drawing on the main theories, models and evidence that inform practice. The book covers essential topics like lifestyle changes, health screening and patient education.