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Studieboeken (256)
Stephen Fry In America
2009 || Paperback || Stephen Fry || HarperCollins
Britain's best-loved comic genius Stephen Fry turns his celebrated wit and insight to unearthing the real America as he travels across the continent in his black taxicab. Stephen's account of his adventures is filled with his unique humour, insight and warmth in the fascinating book that orginally accompanied his journey for the BBC1 series. 'Stephen Fry is a treasure of the British Empire.' - The Guardian Stephen Fry has always loved America, in fact he came very close to being born there.
H...
How Brands Grow
What Marketers Don't Know
2010 || Hardcover || Byron Sharp || Oxford University Press
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
Sapiens
A Brief History of Humankind: (Patterns of Life)
2019 || Paperback || Yuval Noah Harari || Vintage Publishing
Yuval Noah Harari's bestselling phenomenon now in a beautifully packaged new special edition. Planet Earth is 4.5 billion years old.
The Short Guide to Community Development / 3rd edition
2023 || Paperback || Alison Gilchrist e.a. || Bristol University Press
The only up-to-date, accessibly written short guide to community development, this third edition offers an invaluable and authoritative introduction. Fully updated to reflect changes in policy, practice, economics and culture, it will equip readers with an understanding of the history and theory of community development, as well as practical guidance on how to do it. This is a key text for all students and practitioners working with communities.
It includes:* a broad overview of core themes, ...
Flawless Consulting / 4th edition
A Guide to Getting Your Exper tise Used
2023 || Hardcover || Block || Wiley
In the newly revised Fourth Edition of Flawless Consulting: A Guide to Getting Your Expertise Used, prolific author and renowned consultant Peter Block delivers the latest version of his bestselling book. He offers an intuitive and insightful distillation of research and over fifty years of firsthand experience, walking you through the skills, tools, and behaviors you'll need to employ to find success in the wide world of consulting. The book is a deep and contemporary discussion of what you ...
Managing Oneself
2020 || Paperback || Peter Ferdinand Drucker || Harvard Business Review Press
We live in an age of unprecedented opportunity: with ambition, drive, and talent, you can rise to the top of your chosen profession regardless of where you started out. But with opportunity comes responsibility. Companies today aren't managing their knowledge workers careers.
Instead, you must be your own chief executive officer. That means it's up to you to carve out your place in the world and know when to change course. And it's up to you to keep yourself engaged and productive during a ca...
Engineering Mathematics with Examples and Applications
2016 || Paperback || Xin-She Yang || Elsevier
Engineering Mathematics with Examples and Applications provides a compact and concise primer in the field, starting with the foundations, and then gradually developing to the advanced level of mathematics that is necessary for all engineering disciplines. Therefore, this book's aim is to help undergraduates rapidly develop the fundamental knowledge of engineering mathematics. The book can also be used by graduates to review and refresh their mathematical skills.
Step-by-step worked examples w...
Content Inc. / 2nd Edition
Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
2022 || Hardcover || Joe Pulizzi || McGraw-Hill
Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made mitigating financial risk more important than ever. From one of today's leading experts in content marketing, Content Inc.
is the go-to guide to building a solid small-business by establishing a loyal audience before you sell any products or servic...
Superconnector
Stop Networking and Start Building Business Relationships that Matter
2019 || Hardcover || Scott Gerber e.a. || Hachette
Superconnectors are a new category of tradespeople born out of the social media era. They are highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. They don't just meet people for business-card collection's sake; they understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual v...
Community Development / 3rd Edition
A Critical and Radical Approach
2019 || Paperback || Margaret Ledwith || Policy Press
The fully updated third edition of this bestselling book offers a radical approach to community development. Building on the theories of Gramsci and Freire, new ideas are introduced which offer an inspiring approach to practice for all those committed to social and environmental justice. Neoliberalism has created a dangerous escalation of economic inequalities with inevitable environmental consequences.
Practice needs to be informed by analyses of power, and links are made using international...