Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu -- both wel...

For introductory Nutrition courses for Majors. Move students beyond memorization with a functional approach to nutrition The Science of Nutrition helps students master tough nutrition concepts while providing rich support to save instructors time. This best-selling, thoroughly current, research-based nutrition text is uniquely organized around the highly regarded functional approach, which organizes vitamins and minerals based on their functions within the body and is easily seen in the organ...

An introduction to the modeling of business information systems, with processes formally modeled using Petri nets. This comprehensive introduction to modeling business-information systems focuses on business processes. It describes and demonstrates the formal modeling of processes in terms of Petri nets, using a well-established theory for capturing and analyzing models with concurrency. The precise semantics of this formal method offers a distinct advantage for modeling processes over the in...

An updated twentieth-anniversary edition of the classic culinary reference features ninety percent new material and provides a wealth of kitchen tips, food-preparation techniques, folklore, literary anecdotes, and health information, in a volume that features particular coverage of trends from the p

Abdominal Ultrasound has become the core text in the UK for trainee sonographers learning to scan the abdominal area. Now fully updated to reflect the latest evidence and technology, the fourth edition provides a solid foundation to abdominal ultrasound for practitioners of all levels. This highly illustrated book covers everything from basic principles through to discussion of complex features and ultrasound findings for a large range of conditions.

It includes basic related anatomy, techniq...

Introductory psychology with an evolutionary perspective.

Peter Gray’s evolutionary perspective and emphasis on critical thinking have made his comprehensive yet accessible introduction to psychology a widely respected classroom favourite. The eighth edition continues this tradition with co-author David Bjorklund who engages and stimulates students to investigate the big ideas in psychological science.

Cutting through the jargon of EU politics, the third edition of this engaging and informative textbook examines the history, institutions, processes and politics of the European Union with unprecedented clarity. The EU is a fascinating political experiment in regional integration and it has changed our understanding of Europe, how Europeans relate to one another, the role Europe plays in global politics and has even shifted our understanding of politics itself. Helping to make sense of it all...

English for Academic Study: Grammar for Writing English for Academic Study: Grammar for Writing is a graded self-study course that will help students improve their academic writing. It will build their confidence in understanding and using grammar for written assignments, so they can write accurate English and communicate more effectively in academic contexts. EAS: Grammar for Writing starts at a relatively low level, recognizing that many students require continuing practice of common gramma...

This fully updated second edition is the ideal guide for biomedical engineering technicians looking to increase their understanding of the medical technology involved in patient care. It incorporates recent changes in healthcare, regulations, standards and technology, and includes new chapters on patient safety and the electronic medical record.

Quality Function Deployment (QFD) is a method for satisfying customers by translating their demands into design targets and quality assurance points. For a thorough "how-to" on the implementation of QFD, we went directly to the source -- Yoji Akao, the creator of QFD and one of the foremost leaders of the Japanese Total Quality Control movement.

In this unprecedented book he explains the concepts and methods of this remarkable systems engineering approach. Filled with case studies, detailed c...