From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated...

What makes a good life? The question is inherent to the human condition, asked by people across generations, professions, and social classes, and addressed by all schools of philosophy and religions. This search for meaning, as Yale faculty Miroslav Volf, Matthew Croasmun, and Ryan McAnnally-Linz argue, is at the crux of a crisis that is facing Western culture, a crisis that, they propose, can be ameliorated by searching, in one's own life, for the underlying truth.

In Life Worth Living, name...

A delightful, engaging, and comprehensive overview of interaction design Effective and engaging design is a critical component of any digital product, from virtual reality software to chatbots, smartphone apps, and more. In the newly updated sixth edition of Interaction Design: Beyond Human-Computer Interaction, a team of accomplished technology, design, and computing professors delivers an intuitive and instructive discussion of the principles underlying the design of effective interactive t...

In this new edition of A Short History of the Middle Ages, Barbara H. Rosenwein offers a panoramic view of the medieval world from Iceland to China and from Sweden to West Africa. Yet the book never loses sight of the main contours of the period (c.300 to c.1500) or of the fate of the heirs of the Roman Empire.

Its lively and informative narrative covers the major events, political and religious movements, men and women, saints and sinners, economic and cultural changes, ideals, fears, and fa...

Ship recycling is a crucial aspect of the shipping industry, and it is important that shipowners and crew understand the process thoroughly. Not only is it a legal obligation to dispose of a ship responsibly, but it also plays a significant role in the protection of the environment and the safety of workers involved in the process.

This comprehensive ship recycling guide is designed to equip shipowners and crew with the necessary knowledge to ensure a safe and sustainable recycling process wh...

New Contemporary Chinese, a complete textbook series, is tailored for adult learners of the Chinese language. The series includes four volumes, with each volume consisting of a Textbook, an Exercise Book and the corresponding Teacher's Book, Supplementary Reading Materials, Testing Materials, Character Writing Workbook, and multimedia teaching resources. Volume 1 and Volume 2 each contains a Character Book. New Contemporary Chinese aims to develop the learners' comprehensive abilities of list...

The Secret Is in the Numbers

There’s a common belief in the hospitality industry that the financials are best left to professionals who can sort out the complex interplay between the different departments of a hotel. This idea is just a myth—one you can bust wide open with this book. Having confidence and knowledge around the financials is the key to a successful hotel career and—to a very large extent—your own personal prosperity.

This book is about the business of hotels. It's writt...

New Contemporary Chinese, a complete textbook series, is tailored for adult learners of the Chinese language. The series includes four volumes, with each volume consisting of a Textbook, an Exercise Book and the corresponding Teacher's Book, Supplementary Reading Materials, Testing Materials, Character Writing Workbook, and multimedia teaching resources. Volume 1 and Volume 2 each contains a Character Book. New Contemporary Chinese aims to develop the learners' comprehensive abilities of list...

How can you effectively motivate young people to engage with foreign language learning?How can young people engage with new ideas and cultural experiences within and outside the classroom?The new and fully revised edition of A Practical Guide to Teaching Foreign Languages in the Secondary School offers straightforward advice and inspiration for training teachers, newly qualified teachers (NQTs) and teachers in their early professional development. Offering a wide range of strategies for succe...