A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds-the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovat...

Electronics explained in one volume, using both theoretical and practical applications. Mike Tooley provides all the information required to get to grips with the fundamentals of electronics, detailing the underpinning knowledge necessary to appreciate the operation of a wide range of electronic circuits, including amplifiers, logic circuits, power supplies and oscillators. The 5th edition includes an additional chapter showing how a wide range of useful electronic applications can be develop...

From Google's chief economist, Varian's best-selling intermediate microeconomics texts are revered as some of the best in the field. And now students can work problems online with Smartwork5, Norton's online homework system, packaged at no additional charge with the Media Update Editions. In addition to online homework, the texts now include four-colour graphs and new interactive animations.

‘Arabiyyat al-Naas fii MaSr (Part One) offers a ground-breaking introduction to Arabic as it is written and spoken by native speakers. It combines a progressive and rigorous grounding in Modern Standard Arabic (MSA), the register employed for reading, writing and formal speaking, with an innovative integration of the dominant Egyptian variety. Introducing the two simultaneously and seamlessly building on their shared features, ‘Arabiyyat al-Naas fii MaSr (Part One) uses each in its proper...

Cross-Cultural Management: With Insights from Brain Science explores a broad range of topics on the impact of culture in international business and vice versa, and the impact of businesses and individuals in shaping a culture. It provides critical and in-depth information on globalization, global/glocal leadership, cross-cultural marketing, and cross-cultural negotiation. It also discusses many other topics that are not typically found in the mainstream management textbooks such as diversity ...

Now in its fourth edition, this leading introduction to ethnography has been thoroughly updated and substantially rewritten. The volume offers a systematic introduction to ethnographic principles and practice, and includes a new chapter on Ethnography in the digital world. The authors argue that ethnography is best understood as a reflexive process.

This requires recognition that social research is part of the world that it studies, and demands that researchers reflect on how they shape both ...

Revising and Editing for Translators provides guidance and learning materials for translation students and professional translators learning to revise the work of others or edit original writing, and those wishing to improve their self-revision ability. Revising and editing are seen as reading skills aimed at spotting problematic passages. Changes are then made to meet some standard of quality that varies with the text and to tailor the text to its readership.

Mossop offers in-depth coverage ...

It is a real pleasure to write the Foreword for this book, both because I have known and respected its author for many years and because I expect this book’s publication will mark an important milestone in the continuing worldwide development of microsystems. By bringing together all aspects of microsystem design, it can be expected to facilitate the training of not only a new generation of engineers, but perhaps a whole new type of engineer – one capable of addressing the complex range o...

Introducing Human Resource Management is a lively and engaging introduction to the key topics and issues surrounding people management. Clearly linking HR theory to the work environment, this book explores core areas such as HR strategy and planning, employee engagement, diversity and equality, and talent management and development. The text combines solid academic underpinning with practical examples to allow you to consolidate your learning and apply it in practice.

This 8th edition has b...

International Financial Reporting delivers a focused, user-friendly introduction to international financial reporting and how to implement the IASB standards for undergraduate students.