Five to ten years form now the majority of all advertising, including TV, radio, print, and outdoor advertising, will be bought through digitla automated trading systems. Imagine a world where people only watch ads they want to watch at moments that suit them, rather than ads we want them to watch at moments that suit us. How would your brand and advertising strategy change? Which of the things you do now would no longer work? Which assets and skills do you lack? Would your job still exist? A...

A smart and witty guide to all you want to know about human genetics.

Human genetics is not the playground of science alone. Genetics concerns all of us, for we all have DNA, genes, genomes, and chromosomes. Our genes determine partly our appearance and our behaviour, our talents and our health risks.

The authors of 'The Human Recipe' use humour to explain what we understand about human genetics. With anecdotes and topical examples, they demonstrate how genetics affects our everyday lives. Wh...

Offers a concise yet thorough presentation of engineering mechanics theory and application. The material is reinforced with numerous examples to illustrate principles and imaginative, well-illustrated problems of varying degrees of difficulty. The book is committed to developing users' problem-solving skills. Features Photorealistc figures (over 400) that have been rendered in often 3D photo quality detail to appeal to visual learners. Presents a thorough combination of both static and dynami...

From ancient times, mathematics has developed side-by-side with physics; only in the last two hundred years they came apart as different branches of science. Extensive use of mathematics in other sciences, such as biology, chemistry, economics, pharmacology, environmental and social sciences is even more recent. Nowadays, knowledge of mathematical techniques is indispensable also for students and researchers in these fields.

The series of textbooks “Mathematics that Works” presents mathem...

Train Your CEO Brain and Become Your Best Self explains how you can use the plasticity of your brain to develop yourself. This book links theory to practice, and includes targeted exercises to train your executive brain.

Train Your CEO Brain is intended to help you achieve your goals for personal growth, your job or business, your family, or the world around you.

Train Your CEO Brain is useful for whatever specific goal you have in mind: starting a new business, earning a degree, improving yo...

Introduction to Problem-based learning teaches you how to work with the problem-based learning method, which requires to learn mainly self-directed. Particular attention is given to the necessary skills to apply this method effectively.

Why Introduction to Problem-based learning?

* Comprehensible introduction in the problem-based learning method;

* enables you to experience the full potential of this concept;

* discusses the use of digital devices.

The Introduction to Problem-based learning provi...

This second edition provides a comprehensive and scientific approach to evaluating ship resistance and propulsion. Written by experts in the field, it includes the latest developments in CFD, experimental techniques and guidance for the practical estimation of ship propulsive power. It addresses improvements in energy efficiency and reduced emissions, and the introduction of the Energy Efficiency Design Index (EEDI).

Descriptions have now been included of pump jets, rim driven propulsors, sha...

A re-issued edition of this well-known optics textbook. Designed for intermediate and upper level undergraduates in physics and engineering, the third edition covers the traditional areas of optics whilst including modern applications.

In the 3rd edition of the leading introductory textbook to planning theory, Allmendinger provides a wide-ranging and up-to-date analysis of planning theories, how these relate to planning practice, and their significance. Moving away from a linear, chronological model of progress over time from one paradigm to another, Allmendinger explains how and why different theories have gained dominance in particular places at particular times, giving the reader a holistic view of the field of scholarsh...

The purpose of NATO: From Regional to Global Security Provider is to provide a comprehensive analysis of the Alliance's new vision (the new Strategic Concept) and common security impact - associated tasks to be undertaken within a short and longer term time horizon. The book serves as a relevant and timely study of the most pressing issues facing NATO today - including recent lessons gained. It provides recommendations for consideration and further discussion (i.e., the "what" and the "how" r...