This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

"An excellent and accessible text that will help all students and scholars to develop a strong review and enable them to outline and analyse the key ideas for their study. The structure of the book is really well thought out and the chapters are written in a way which readers will find helpful and easy to understand. I would highly recommend this book to research students."Professor Mark Brundrett, Liverpool John Moores University, UKThis step-by-step handbook provides comprehensive and pract...

Introduction to Hospitality Management: Creating Excellent Guest Experiences, Third Edition takes students on a journey through the evolving service industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector.

It’s time for a new approach to help students engage more fully with comparative politics. By elevating all of the components of identity as core elements of any political system, Lisa Baglione's Understanding Comparative Politics helps students better appreciate the lived realities of people around the world. The book puts issues of race, gender, ethnicity, and religion in context, encouraging students to think critically about world regions and individual countries through the lens of cur...

This custom edition has been created to enhance your studies. Featuring Pearson content and resources from established authors, plus current case studies and articles, Pearson is devoted to helping your learning. Strengthen your academic skills and take your first step toward professional aspirations now!

The Good Research Guide provides practical and straightforward guidance for those who need to conduct small-scale research projects as part of their undergraduate, postgraduate or professional studies. The 7th edition covers topics in a clear, user-friendly style outlining the key points and explaining why they are important. The new edition has been updated throughout and has additional material on topics such as social media research, online surveys, image-based research and participatory a...

Gain insight into the key concepts, techniques and applications of marketing communications

Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of marketing communications in a European context. Balancing academic and practitioner insights, the textbook covers all instruments of the online and offline communications mix, featuring research and business case vignettes from various countries, industries...