For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP

Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance o...

Diversity and inclusion (D&I) isn't just an HR exercise - it can make a real difference to your team performance too. By making everyone in your team feel like they belong, you'll be able to boost motivation and productivity.

Everyone Included helps you make inclusion, belonging and wellbeing central to your team. By helping everyone feel that they belong, your team will foster genuine inclusion and be ready to adapt and evolve in the future.

With a step-by-step plan to design and implemen...

A personal code for prosperity and plenty.

Some people seem to find money so easy. Easy to make, easy to hold on to, and easy to grow. The rest of us just find it easy to spend.

Is it all luck, or is there something rich people know or do that we don't? Is it something we could all learn? The answer is a resounding yes. They know The Rules of Wealth. The Rules of Wealth are the guiding principles that will help you generate more money, handle it more wisely, grow it more effectively, and use ...

Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your company. Split into two parts, you'll discover: • Why customer experience is so important in ...

Get ready to experience the Rules effect. Begin to get more out of life, shrug off adversity more easily and generally be a happier, calmer, more fulfilled person. You'll feel the benefits, and so will everyone around you.

'This is the best kind of "how-to" book. It gives you insights as well as techniques, helping you to understand how people listen, how to connect with your audience and how to be compellingly persuasive.'Simon Hayes, Chairman, Effective Image Ltd YOUR ESSENTIAL GUIDE TO BUSINESS PRESENTATIONSThe Financial Times Essential Guide to Making Business Presentations gives you the critical knowledge you need to plan, write and deliver your next presentation with maximum impact. It will also help you ...

Financial institutions, private and public companies and governments can lose vast amounts of money from even minor changes in interest rates. Because of this, complex financial instruments have been developed to mitigate these exposures. But what happens when organisations hedge themselves to ill-advised and ill-formulated financial management strategies? Based on a proven analytical method, Mastering Interest Rate Risk Strategy explains, step-by-step, how to set up and run a sound interest...