Understand financial accounting principles and techniques, and develop the skills to make informed business decisions. "My many students and I have used this book for years now and would highly recommend it to anyone looking for a very accessible introduction to financial reporting." Dr. Andrew McFaull, Deputy Programme Director of BSc Accounting and Finance, King's College London "When used in conjunction with the MyLabs Accounting package this is an excellent resource to build a non-technic...

For undergraduate courses inservices marketing Learn how to create value throughcustomer connections and engagement As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todayGÇÖs world,incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designed to provide a crisp introduction to keytopics in t...

People, processes, and technology. These are the three major drivers of business achievement. The best leaders inherently understand that great companies start with great people.

This is as true now as it was during the beginning of the industrial revolution, and understanding and staying current on the latest organizational behavior research and best practices paves the way for managerial success. In this updated edition of Organizational Behavior, theory, new research and real-world case st...

The second edition of this innovative core textbook spans the service and manufacturing sectors, equipping readers to grasp and overcome the core challenges faced in planning, designing and implementing operations.

In Beyond E-Business: Towards Networked Structures Paul Grefen returns with his tried and tested BOAT framework for e-business, now fully expanded and updated with the very latest overview of digitally connected business; from business models, organization structures and architecture, to information technology. What used to be termed "e-business" is now simply business as usual. Today's successful organizations are complex; they are part of dynamic business networks built on digital channels,...

The bestselling classic from the "Sherlock Holmes of Accounting"-updated to reflect the key case studies and most important lessons from the past quarter century.

This fourth edition of the classic guide shines a light on the most shocking frauds and financial reporting offenders of the last twenty-five years, and gives investors the tools they need to detect:

.Corporate cultures that incentivize dishonest practices.The latest tricks companies use to exaggerate revenue and earnin...

"Combining machine learning and economics to optimize, automate, and accelerate business decisions"--

An essential introduction to all aspects of decision theory, with new and updated discussions, examples, and exercises. Philosophy students and others will benefit from accessible chapters covering utility theory, risk, Bayesianism, game theory and more. The book is clearly written in non-technical language and includes a glossary of key terms.