A thorough insight into the core marketing concepts using real-life examples.

Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.

Understand the core concepts of marketing explained in a real-life context

‘This is an up-to-date, informative and easy to read textbook; essential for new ...

Improve your company's ability to avoid or manage crises Managing the Unexpected, Third Edition is a thoroughly revised text that offers an updated look at the groundbreaking ideas explored in the first and second editions.

ONE OF THE BBC'S 100 NOVELS THAT SHAPED OUR WORLD WINNER OF THE PULITZER PRIZE AND THE NATIONAL BOOK AWARDIn rural Georgia, sisters Celie and Nettie share the pain and struggle of growing up as African American women. Forced into an abusive marriage, at least Celie can offer Nettie refuge from their violent father in her new home - until Nettie catches the attention of Celie's husband and is forced to leave and forge her own journey. Through a series of letters spanning twenty years, the sist...

This introductory text provides readers with a robust understanding of tourism and its industries, including how destinations are developed, marketed and managed, and how tourism impacts communities, environments and economies. The authors discuss the critical issues affecting 21st century tourism, such as sustainability, the climate crisis, globalisation, community, technology, the environment and the sharing economy. The text has been fully updated in light of the Covid-19 pandemic and its ...

A deep dive into the internal and external environments in which a business operates today. The Business Environment: A Global Perspective, 9th Edition, by Thompson, Worthington and Britton offers a comprehensive and accessible introduction to how local and international business environments operate. Employing a PESTLE model which is relevant to all industries, this best-selling textbook takes you through contexts, types of organisation and markets, dealing with contemporary issues in socioe...

A thrilling investigation into whale science and animal communication, and a poignant look at how science may change our relationship with animals forever.

In 2015, wildlife filmmaker Tom Mustill was whale watching when a humpback breached onto his kayak and nearly killed him. A video clip of the event went viral, and Tom found himself inundated with theories about what happened. He became obsessed with trying to find out what the whale had been thinking. He wished he could just ask it. In th...

Organizational Behavior: A Skill-Building Approach examines how individual characteristics, group dynamics, and organizational factors affect performance, motivation, and job satisfaction, providing students with a holistic understanding of OB. Packed with critical thinking opportunities, experiential exercises, and real-world case studies, Organizational Behavior provides students with a fun, hands-on introduction to the fascinating world of OB.

The "gold standard" textbook for the instruction of surface anatomy and palpation. Before you can assess or treat a muscle, you first must be able to locate it. This acclaimed book delivers beautifully illustrated information for learning the musculoskeletal system and palpation.

It makes mastering the essential manual therapy skills interesting, memorable, and easier to understand. With 456 pages and 945 illustrations covering 162 muscles, 206 bones, 33 ligaments and 110 bony landmarks, this...

This concise book contains all you'll ever need to know about perspective drawing. In twenty masterfully organized chapters, from simple to complex, the author explains the basics and not-so-basics of perspective drawing. He includes suggestions on how to make your drawings a lot simpler, drawing methods for observation and space division, a "Remember" section at the end of each chapter in which he summarizes the most important information and principles presented in that chapter, and a "Prob...

With a new chapter on the literature review, this accessible step-by-step guide to using the five major approaches to research design is now in a thoroughly revised second edition. The prior edition's user-friendly features are augmented by a new companion website with worksheets keyed to each chapter. For each approach, the text presents a template for a research proposal and explains how to conceptualize and fill in every section.

Interdisciplinary research examples draw on current events a...