'Understanding Strategic Management' is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. The author conveys the realities of strategic management through diverse, international and contemp...

Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern org...

Global Journalism: Understanding World Media Systems provides an overview of the key issues in global journalism today and traces how media systems have evolved over time in different world regions. Taking into account local context as well as technological change across media industries, the book lays down the foundation for today's journalism students learning about the practice, growth and impact of global media. It offers an up-to-date, thorough overview of media developments in all world...

With new digital tools for retrieval practice and active learning, the Eighth Edition is more effective and engaging than ever. Four exciting features deliver a dynamic, interactive introduction to cognitive psychology today: New InQuizitive science-based adaptive assessmentA pedagogical programme based on the "testing effect"New ZAPS 3.0 Interactive LabsAuthor-created Norton Teaching Tools and a new online Applying Cognitive Psychology reader

With a new chapter on the environment, and extensive coverage of the coronavirus pandemic and global health, Heather McKibben continues to enliven Karen Mingst's classic, concise text. Refined and expanded InQuizitive activities help students learn, retain and apply key concepts to real-world events. Plus, new biweekly News Analysis activities help students apply the main theories of the text to contemporary real-world examples they would encounter in the media.

Niveau B1 Zielgruppe: Selbstlerner oder als kursbegleitendes Material - aktualisierte und zum Teil erweiterte Neuausgabe des beliebten Übungsmaterials - klare Erklärungen zum richtigen Gebrauch von Präpositionen - vielfältige Anwendungsbeispielen und Übungen - Lösungen im Anhang

Die Einführung gibt einen Überblick über die Literaturdidaktik aus der Perspektive des Faches Deutsch als Fremd- und Zweitsprache. Sie kann für die universitäre und außeruniversitäre Aus- und Fortbildung sowie zum Selbststudium verwendet werden. Ziel ist es, unterschiedliche Ansätze für die Arbeit mit literarischen Texten auf den Sprachniveaus A1-C2 vorzustellen. Dabei stehen theoretische Grundlagen wie praktische Unterrichtsvorschläge gleichermaßen im Fokus.

This book is a fresh approach to a calculus based, first course in probability and statistics, using R throughout to give a central role to data and simulation. The book introduces probability with Monte Carlo simulation as an essential tool. Simulation makes challenging probability questions quickly accessible and easily understandable.

Mathematical approaches are included, using calculus when appropriate, but are always connected to experimental computations. Using R and simulation gives a ...

A History of World Societies, Twelfth Edition, provides a regional approach to global history that is easily understood and presented in straightforward sections. With a focus on social history, students see how the stories of individuals affected the arc of global history. This book is also enhanced by LearningCurve, our easy-to-use adaptive learning system that will ensure that you come to class prepared.

Here's a breakdown of the content:

Target Audience: This is a study guide designed for students at Utrecht University (UU) taking a course called "Cognitie & Gedrag" (Cognition & Behavior).

Focus: It specifically targets part 2 of the course exam related to Brain and Cognition.

Content Sources: The guide summarizes key concepts from various sources, likely including:

Textbook chapters from "Brain and Cognition" by James W. Kalat (and potentially other authors)

Goldstein's work on brain and co...