Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

It started with a simple observation: Students need their teachers present to answer questions or to provide help if they get stuck on an assignment; they don't need their teachers present to listen to a lecture or review content. From there, Jonathan Bergmann and Aaron Sams began the flipped classroom: Students watched recorded lectures for homework and completed their assignments, labs, and tests in class with their teacher available. What Bergmann and Sams found was that their students dem...

This text provides students with a solid foundation for understanding data analysis and specific statistical techniques. Focusing on the most current and frequently used statistical methods in today's health care literature, the book covers essential material for a variety of program levels including in-depth courses beyond the basic statistics course. Well-organized, clear text discussions and great learning tools help students overcome the complexities and fully comprehend the concepts of t...

Onderneem! biedt studenten een overzichtelijk en gestructureerd leertraject voor het behalen van de Certificeerbare Eenheid Ondernemerschap (CE-O).

Onderneem! bestaat uit een theorie- en een praktijkboek. Het theorieboek behandelt in zeventien bondige hoofdstukken de noodzakelijke CE-O kennis. Marketing, financiën en recht worden aan de hand van aansprekende praktijkvoorbeelden inzichtelijk gemaakt.

De opgaven uit het praktijkboek helpen de student zijn theoretische kennis en inzicht verder ...

Covering both trade and international finance, this innovative text provides a thoroughly up-do-date and comprehensive treatment of each area. Throughout, the theory is illustrated with empirical evidence and an abundance of relevant case studies. It includes an online study guide.

A three-level (B1+ to C1) integrated skills course for higher education students at university or on foundation courses. The B2 Upper Intermediate Student's Book gives students further practice in academic study skills. Students analyse characteristics of written and spoken academic texts, develop awareness of academic culture and learn to avoid plagiarism.

From essay organisation, taking notes, group discussion to writing references and paraphrasing texts, the students are presented with a w...

With his usual engaging and inimitable style, Mats Alvesson takes the reader on a riveting journey through the diverse ways in which culture itself can be understood and how these powerfully inform organizational life.' - Blake E. Ashforth, Arizona State University 'Understanding Organizational Culture comunicates complex ideas in a manner that will illuminate for those who are less familiar with the concepts discussed, as well as providing a depth and critique of interest to those familiar w...

This brief history of America will span the earliest migrations to the present, reflecting Paul S. Boyer's interests in social, intellectual, and cultural history, including popular culture and religion. It will reflect his personal view of American history, in which a sense of paradox and irony loom large.

While noting positive achievements-political, economic, social, and cultural-he will also discuss the United States's failures to live up to its oft-statedideals; although America has figu...

What simple innovation brought billions in new investments to Fidelity? What basic misunderstanding was preventing Office Depot from achieving its growth potential? What surprising insights helped the Mayo Clinic better serve both doctors and patients?

This text brings together in one volume the range of methods available for undertaking qualitative data collection and analysis in organizations.