The Seamanship Examiner is a complete study and revision guide, based on the international Standards of Training, Certification and Watch Keeping, for cadet and serving crew in the merchant marine sector. It is the ideal study package for anyone preparing for the oral assessment taken by every marine professional to acquire a Deck Certificate of Competency at various levels of seniority up through Master. With hundreds of tutorial questions and answers, plus interactive multiple choice examin...

This introductory textbook provides a thorough guide to the management of food and beverage outlets, from their day-to-day running through to the wider concerns of the hospitality industry. It explores the broad range of subject areas that encompass the food and beverage market and its main sectors - fast food and casual dining, hotels and quality restaurants and event, industrial and welfare catering. It also looks at some of the important trends affecting the food and beverage industry, cov...

We live in an era where people live longer but also suffer from more chronic illnesses. Yet these two issues present not only significant challenges to healthcare professionals, but also governments seeking cost-effective ways to manage their health and social care budgets. Encouraging people to live healthier lifestyles is, therefore, a fundamental issue for both those at risk as well as for society as a whole.

This is the first textbook to present not only the theoretical foundations that e...

Colonialism/Postcolonialism is a comprehensive yet accessible guide to the historical, theoretical and political dimensions of colonial and postcolonial studies. This new edition includes a new introduction and conclusion as well as extensive updates throughout. Topics covered include globalization, new grassroots movements (including Occupy Wall Street), the environmental crisis, and the relationship between Marxism and postcolonial studies.

Loomba also discusses how ongoing struggles such a...

Organizational Development gives readers an understanding of organizational structures and presents a new and easy-to-understand framework which describes the three dimensions of organizational interventions.

Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered outside the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage.

This book introduces nonma...

How is practical change work carried out in modern organizations? And what kind of challenges, tasks and other difficulties are normally encountered as a part of it?In a turbulent and changing world, organizational culture is often seen as central for sustained competitiveness. Organizations are faced with increased demands for change but these are often so challenging that they meet heavy resistance and fizzle out. Changing Organizational Culture encourages the development of a reflexive app...

What is prejudice in the 21st Century and how can education help to reduce it?This original text discusses prejudice in detail, offering a clear analysis of research and theory on prejudice and prejudice reduction, drawn from findings in social psychology, critical thinking and education. Presenting the underlying principle that prejudice can be reduced through the development of four core attributes – empathy, understanding, cognitive flexibility and metacognitive thought – the...

Port Economics is the study of the economic decisions (and their consequences) of the users and providers of port services. A port works as an "engine" for economic development. This book provides a detailed discussion of port freight service users, such as freight water and land carriers, that have their ships and vehicles serviced and their cargoes unloaded by ports, as well as passenger services such as ferry carriers which are serviced by ferry passenger ports.

This text continues to enha...

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluati...