The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

A book to inspire and support teachers to explore and teach amazing words.

The essential guide to the science behind reading and its practical implications for classroom teaching in primary schools.

An essential guide to critical care nursing that includes all the key scientific knowledge and procedures that students will need to know when entering the critical care environment.

A clear and practical guide to completing a literature review in nursing and healthcare studies.

This book is based on one of the most important influences on student learning: teachers who believe that they can improve their students' achievements. Along with this, the book explores the notion that this powerful belief can also exist between students, enhancing their achievements but also preparing them for real world encounters and job demands.

The perfect guide to help you embed metacognitive approaches to your teaching in the primary classroom.

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.

Mapped to the 2018 NMC Standards, this book provides practical guidance, strategies and advice to ease the transition to becoming a registered nurse and ensure students are practice-ready on registration.

Understanding Digital Societies provides a framework for understanding our changing, technologically shaped society and how sociology can help us make sense of it.