For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

A personal code to think yourself smarter, wiser and happier.

We all envy the natural thinkers of this world. They have the best ideas, make the smartest decisions, are open minded and never indecisive. Is there something they know that the rest of us don't? Is it something we can all learn? The answer is a resounding yes.

They know The Rules of Thinking. These Rules are the guiding principles that show you how to make wiser decisions, stop procrastinating, know when to compromise, avoid mist...

This book is for anyone who has experienced a difficult person at work. Revealing the 9 different types of difficult people, there's a quick quiz so you can work out the personality type you're dealing with, and how to communicate with them effectively. Decode the warning signs through stories of each type Discover practical tools and techniques for dealing with each type Find short exercises to help you build the right mindset for success Boost workplace relationships with videos and an onl...

Despite countless diversity initiatives, gender inequality in career pathways for women in the modern workplace continues. This book reveals Why. It is a call to action. Drawing on a meticulous study that involved interviews with 70 corporate executives, a survey of 2,000 employees, and comprehensive desk-research, Dr Khan unearths the pernicious impact of gender stereotypes, sexual objectification, and the intricate web of double standards that plague the corporate realm.

Yet, her insights ...

For Student Success and Career Development, or Critical Thinking courses. Written by two of the leading experts in the field, this book's approach to critical thinking is as a process for taking charge of and responsibility for one's thinking. Based in theory developed over the last 30 years, it focuses on an integrated, comprehensive concept of critical thinking that is both substantive and practical; it fosters the development of basic intellectual skills students need to think through cont...

Dit is een maatwerkproduct t.b.v. Avans

The #1 Process Safety Guide, Now Extensively Updated for Current Industrial Processes, Systems, and Practices Process safety has seen a dramatic consolidation of concepts in the past few years. Chemical Process Safety, Fourth Edition, provides students and working engineers with the understanding necessary to apply these new concepts to safely design and operate any process. Long the definitive guide in the field, this edition fully reflects major recent advances in process safety technology ...

CCNP and CCIE Enterprise Core ENCOR 350-401 Exam Cram delivers expert coverage and practice questions for every exam topic, including implementation of core enterprise network technologies involving dual stack (IPv4 and IPv6) architecture, virtualization, infrastructure, network assurance, security and automation. It also offers comprehensive, proven preparation tools, including:

- Exam objective mapping to help students focus their study

- A self-assessment section for evaluating ...

For the second or third programming course. A practical and unique approach to data structures that separates interface from implementation. This book provides a practical introduction to data structures with an emphasis on abstract thinking and problem solving, as well as the use of Java.

It does this through what remains a unique approach that clearly separates each data structure's interface (how to use a data structure) from its implementation (how to actually program that structure). Par...

Used in a variety of courses in various disciplines, Asking the Right Questions helps students bridge the gap between simply memorizing or blindly accepting information, and the greater challenge of critical analysis and synthesis. Specifically, this concise text teaches students to think critically by exploring the components of arguments--issues, conclusions, reasons, evidence, assumptions, language--and on how to spot fallacies and manipulations and obstacles to critical thinking in both w...